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Digital and Omnichannel Manager

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Norgine

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Location:
Italy , Milan

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Category:
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Salary:

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Job Description:

As part of the Rx Digital and Omnichannel team (Commercial Operations), the Digital and Omnichannel (D&O) Manager will play a pivotal role in accelerating the Rx business transformation towards customer-focused, omnichannel enabled execution within the Italian affiliate. The D&O Manager will lead omnichannel design and implementation across the affiliate, with a focus on business impact, enhancing local capabilities, advising cross-functional brand teams, and supporting with the design, execution and optimisation of omnichannel customer engagement plans.

Job Responsibility:

  • Contribute to the ongoing development of the global digital / omnichannel strategy and roadmap, ensuring local needs are continually captured and incorporated into the Global plan
  • Support the planning and rollout of omnichannel capabilities, including omnichannel training, digital platforms and processes across the region
  • Partner with cross-functional stakeholders to embed omnichannel strategy and projects into Country BU plans
  • Provide strategic and tactical advice to brand teams, providing recommendations for omnichannel activities aligned to brand customer segmentation and customer engagement journeys
  • Ensure digital activities are optimally incorporated into brand engagement plans, including both HCP and patient-focused activities, and support with associated planning, costing and measurement development
  • Support brand leads with campaign execution, providing guidance throughout, including content development, collaborating with regulatory teams, and supporting with external vendor engagement
  • Map and maintain customer engagement journeys to continually identify opportunities for enhancing customer engagement
  • Engage Medical Affairs and Sales teams to ensure all customer touchpoints are integrated into proposed omnichannel journeys
  • Utilize analytics tools to track performance against agreed campaign KPIs, interpret data, and generate actionable insights for brand and field teams to support continuous improvement in customer engagement efforts
  • Ensure consistency in omnichannel campaign planning, execution and measurement across brands, and in collaboration with other D&O Managers, across our regions
  • Ensure best practices are captured and shared and be a strong voice for continued omnichannel evolution within the affiliate
  • Support the upskilling of local colleagues
  • providing guidance on digital/omnichannel best practices, offering insights on customer needs and preferences, and offering solutions to brand/country BU customer engagement challenges
  • Ensure that all digital engagement activities adhere to Italian pharmaceutical regulations and ethical marketing practices, whilst working with medical and compliance teams to explore new and innovative ways of working to challenge the norm in a compliant way

Requirements:

  • Bachelor’s degree in Marketing, Communications, or a related field
  • Master’s degree preferred
  • Experience of working in a pharmaceutical/med-tech or similar industry marketing role or experience working within a marketing agency in a client-facing consultative role, within the pharmaceutical industry
  • Proven subject matter expertise within multichannel/omnichannel and its application within a Marketing function
  • Experienced in the development and execution of campaigns across field-force and online channels, including scoping, ensuring compliance with local pharmaceutical regulations, development and ongoing optimisation of projects
  • Experience in leading projects: driving projects forward with collaboration of key stakeholders, seeking for solutions to overcome hurdles and proactively share best practices
  • Excellent communication, change management and presentation skills with the capability to listen and influence stakeholders at all levels
  • A customer-focused mindset in building strategy and tactics
  • Strong understanding of best practice for “core” digital channels including websites, email, and marketing automation
  • Ability to adapt to changing situations and to react quickly to needs of the organisation, brand teams or other key stakeholders
  • A strong strategic thinker who can quickly grasp brand challenges and apply skills and knowledge in a simple, compelling fashion
  • Innovative and inquisitive nature to ask questions, offer bold ideas and challenge the status quo
  • Strong commercial acumen with a result orientated mindset
  • Ability to operate and influence at a local and global level in a matrix organisation
  • Ability to operate independently in a matrix environment
  • Very good written and spoken English
  • Very good knowledge of MS Office

Additional Information:

Job Posted:
January 15, 2026

Work Type:
Hybrid work
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