Digital and Global Brand Communications Operations Specialist Job at Pepsico (Purchase, New York)

Marketing (Brand) Specialist

Support the implementation of the global marketing (Brand) strategy, guidelines ...

Location

South Korea , Seoul

Salary:

Not provided

Audemars Piguet

Expiration Date

Until further notice

Requirements

Good at office work programs (MS Office / ERP / Work & Digital Tools)
Previous experience in marketing with a work period of at least 5 years
Proficient communication skills in written/verbal English
Self-Initiatives / Open-minded / Flexible & Hands-on mindset

Job Responsibility

Support the implementation of the global marketing (Brand) strategy, guidelines and tools for the Brand in the given entity, by proactively proposing options
Develop new and creative ways to raise the image and awareness of the brand in the territory and to elevate customer journey
Ensure the best possible brand presentation in the market with excellence in the execution
Brand Experiences & Event Activations (Main role & responsibilities): Work closely with brand manager to strategize all brand related activities (ATL & BTL) across all level with strong focus on retail and client experiences with a client-centric approach
Be initiative and creative in order to support conceptualizing and executing brand activations such as events, regular activations in POS, and travel & hospitality operations
Collaborate closely with Commercial team, partners, and communities to create experiences that would increase client interest, drive traffic to POS, and lead to sales
Evaluate post-event performance to ensure KPIs are met and provide recommendations for improvement
Proactively track competitors’ animation, promotion, and best practices to strengthen brand plans
Ensure A&P budget planned/allocated for each project are used, consistently monitored, and updated correctly
Brand Scenography (Main role & responsibilities): Execute global visual merchandising strategies to enhance the customer experience and engagement at POS

What we offer

competitive and comprehensive compensation and benefits package above market practices

Fulltime

Marketing Specialist

Marketing Specialist Romania is responsible for planning, developing, and execut...

Location

Romania , Bucharest

Salary:

Not provided

Hewlett Packard Enterprise

Expiration Date

Until further notice

Requirements

Bachelor's degree in marketing, communication, business administration, or related field
1-2 years of experience in marketing communication, B2B marketing, or customer-facing, partner-facing marketing roles, preferably in tech companies
Proven experience in planning and executing marketing integrated campaigns, events, and digital initiatives
Experience in co-operation with channel and alliance partners
Strong communication, presentation, and project management skills
Ability to work independently, manage multiple priorities, and deliver results in a fast-paced environment
Fluent in English
Romanian language proficiency required

Job Responsibility

Analyze market and customer & partner requirements and translate them into effective marketing plans and campaigns
Plan and execute marketing events, workshops, webinars, and roadshows to engage customers and partners
Plan and raise the marketing budget and measure marketing effectiveness and ROI
Orchestrate creation and development of marketing assets, content, and digital campaigns to generate robust demand
Align field and channel marketing activities with global and regional marketing priorities
Collaborate with sales teams to maximize campaign impact and customer & partner engagement
Coordinate with PR and other internal teams to ensure consistent messaging and brand positioning
May be assigned additional responsibilities as required including cross country projects

What we offer

Health & Wellbeing benefits
Personal & Professional Development programs
Unconditional Inclusion environment
Comprehensive suite of benefits supporting physical, financial and emotional wellbeing

Fulltime

Customer Experience Specialist

To optimise the meeting place experience for the many people to drive visitation...

Location

China , Changsha

Salary:

Not provided

IKEA

Expiration Date

Until further notice

Requirements

IKEA concept, culture and values – Knowledge of IKEAs corporate identity, core values and vision of creating a better everyday life for the many people, to ensure right representation
IKEA brand – Knowledge of what the IKEA brand means and how it should be incorporated in everything IKEA does
Branding: Knowledge of creating a unique image for the local brand in the consumers' mind and establish a significant and differentiated presence in the market that attracts and retains customers
Globalization – Able to adapt global Meeting Place concept to meet local culture and community needs and willpower to adjust the global concept to stay and continue to be relevant
Customer experience practices – knowledge of the customer experience practices and innovations used by the industries worldwide (including retail, meeting places, F&B, leisure, hotel business, other places where customer experience is an integral part of the business
Customer Behavior – Knowledge of existing and potential customer’s needs, behaviours and aspirations to be able to help Ingka evaluate future endeavours and further translate insights into most relevant ideas & solutions, to support for business purpose and decision-making
Customer journey - Knowledge of the customer’s whole interaction with Ingka, from first encounter to purchase – using digital and physical tools and platforms

Job Responsibility

Co-create the Customer Experience Program for the Meeting Place by providing solutions which enhance the Customer Journey for each customer group
Secure efficient communication with customers
Execute on assigned tasks which contribute to strategic priorities within the Customer Experience supporting Customer Experience Manager as priorities evolve to deliver day-to-day Customer Experience activities, leveraging their specific customer experience expertise and knowledge of standards on local and different markets
Propose and execute localization of the Meeting Place in all MP’s touch points (off-line and on-line), commercial offer, partners design concepts and formats, design story, services, amenities and temporary special experiences to ensure relevance and consistency from customer perspective
Create and manage customised events and marketing activities together with our Partners, Communities and IKEA and follow them up
Actively work on customer experience improvement by increasing IKEA presence in the Meeting Place and developing common commercial calendar together with IKEA
Cooperate with Accelerator Hub and external partners in order to identify and implement innovation projects or initiatives in the Meeting Place
Support local innovation projects which uplift Meeting Place unique customer experiences, co-creation and operations optimization
Regularly monitor customers’ interaction with the MP
Collect and use Customer Voice in order to engage, explain and talk to our customers day to day

Fulltime

Senior Artwork Production Specialist

Join us as Senior Artwork Production Specialist. JOB PURPOSE: This role exists t...

Location

Poland , Mazovia

Salary:

Not provided

Unilever

Expiration Date

Until further notice

Requirements

5+ years of experience in adaptive design, artwork production or packaging development, preferably in a global, FMCG or complex matrix environment
Strong knowledge of the end‑to‑end pack creation process (design → artwork → print → digital pack images), including compliance with global standards and regulatory requirements
Proven experience managing multiple stakeholders and external vendors across markets, cultures and time zones
Ability to operate confidently as a senior technical expert and business partner, influencing decisions and driving process compliance
Strong communication, influencing and relationship‑building skills, enabling effective collaboration with cross‑functional teams and agency partners to drive process compliance
High level of organizational awareness, with the ability to prioritize effectively, anticipates risks and unblock complex initiatives
Comfortable working in a virtual, global setup, with high proficiency in Microsoft Teams, Excel, PowerPoint and online workflow systems, and a partnership mindset that supports a “one‑team” culture with the Marketing Operations Hub and brand teams
Experience working within centralized or hub‑based operating models and global governance frameworks
Exposure to digital content management, CGI pack images or e‑commerce asset orchestration
Previous involvement in process transformation, change management or continuous improvement initiatives

Job Responsibility

Lead the end‑to‑end lifecycle of packaging artwork and digital pack assets across multiple business groups, brands and global markets
Act as the senior technical and operational expert for adaptive design, artwork production, print management and CGI pack image creation
Manage a complex portfolio of global and regional projects, ensuring on‑time delivery, first‑time‑right quality, and compliance with global standards and regulations
Partner closely with Marketing, R&D, Supply Chain and E‑commerce teams to translate master designs into production‑ready artwork and digital assets
Serve as the primary point of contact for the Artwork Production Manager within scope, including stepping in when required and managing escalations
Lead collaboration with external partners (adaptive agencies, print management agencies, printers), ensuring quality, cost transparency and SLA compliance
Drive process improvements, innovation and standardization within artwork production and adaptive design workflows, supporting hub‑led ways of working
Champion digital‑first approaches and robust data orchestration for accurate and timely downstream usage in omnichannel and e‑commerce environments
Mentor and develop team members, building capabilities, leading training initiatives, and representing the function in global forums and squads

What we offer

Hybrid work and flexibility
Opportunities for the development and improvement of qualifications
Sharing the cost of professional training & courses
life insurance
private medical care
pension fund
sharing the cost of sports activities
Benefits System – Cafeteria
Extra days off to take care of yourself and others
Unilever store - Our products at attractive prices

Fulltime

Customer Experience Specialist

To optimise the meeting place experience for the many people to drive visitation...

Location

China , Wuxi

Salary:

Not provided

IKEA

Expiration Date

Until further notice

Requirements

IKEA concept, culture and values – Knowledge of IKEAs corporate identity, core values and vision of creating a better everyday life for the many people, to ensure right representation
IKEA brand – Knowledge of what the IKEA brand means and how it should be incorporated in everything IKEA does
Branding: Knowledge of creating a unique image for the local brand in the consumers' mind and establish a significant and differentiated presence in the market that attracts and retains customers
Globalization – Able to adapt global Meeting Place concept to meet local culture and community needs and willpower to adjust the global concept to stay and continue to be relevant
Customer experience practices – knowledge of the customer experience practices and innovations used by the industries worldwide (including retail, meeting places, F&B, leisure, hotel business, other places where customer experience is an integral part of the business
Customer Behavior – Knowledge of existing and potential customer's needs, behaviours and aspirations to be able to help Ingka evaluate future endeavours and further translate insights into most relevant ideas & solutions, to support for business purpose and decision-making
Customer journey - Knowledge of the customer's whole interaction with Ingka, from first encounter to purchase – using digital and physical tools and platforms

Job Responsibility

Co-create the Customer Experience Program for the Meeting Place by providing solutions which enhance the Customer Journey for each customer group. Secure efficient communication with customers
Execute on assigned tasks which contribute to strategic priorities within the Customer Experience supporting Customer Experience Manager as priorities evolve to deliver day-to-day Customer Experience activities, leveraging their specific customer experience expertise and knowledge of standards on local and different markets
Propose and execute localization of the Meeting Place in all MP's touch points (off-line and on-line), commercial offer, partners design concepts and formats, design story, services, amenities and temporary special experiences to ensure relevance and consistency from customer perspective
Create and manage customised events and marketing activities together with our Partners, Communities and IKEA and follow them up
Actively work on customer experience improvement by increasing IKEA presence in the Meeting Place and developing common commercial calendar together with IKEA
Cooperate with Accelerator Hub and external partners in order to identify and implement innovation projects or initiatives in the Meeting Place. Support local innovation projects which uplift Meeting Place unique customer experiences, co-creation and operations optimization
Regularly monitor customers' interaction with the MP. Collect and use Customer Voice in order to engage, explain and talk to our customers day to day. Use active listening and other communication techniques to uncover customer insights. Use all communication channels, including social networks as part of daily work. Involve customers into the quick prototyping of the new ideas and concepts
Follow-up, accumulate and share practices and lessons learnt with other Meeting Places. Ensure the appropriate documentation of customer experience related materials

Fulltime

Director of Growth & Demand

The Director, Growth & Demand Generation plays a critical role in driving full-f...

Location

United States , Philadelphia

Salary:

150000.00 USD / Year

Flight Centre Brand

Expiration Date

June 12, 2026

Requirements

10+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations
5+ years in a marketing leader role, preferably working in a shared services and multi-brand company
Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools
Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness
Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization
Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI
Excellent communicator and collaborator across functions and seniority levels
Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms
Establish clear team goals, KPIs, and performance standards, fostering a high-performing and collaborative culture
Lead, coach, and develop (both direct and indirect reporting lines) a team of in region digital marketing specialists across automation, paid media, and digital execution, ensuring alignment to strategy and consistent delivery of high-quality work

Job Responsibility

Lead the development of scalable demand generation frameworks and campaign strategies across a portfolio of B2B brands, ensuring alignment with overarching business goals
Provide strategic direction to regional brand teams on program execution and channel activation
Provide strategic direction to regional Growth & Demand Generation Managers on program execution and channel activation
Design and manage end-to-end digital demand generation campaigns across paid search, social, programmatic, email, and website, enabling local teams to execute with tailored messaging and market relevance
Support brand differentiation and go-to-market nuances while maintaining consistency in campaign architecture and performance metrics
Oversee paid digital programs in conjunction with the paid media teams (e.g., Search, Programmatic, LinkedIn, Google Ads, retargeting) with a focus on MQL/SQL generation, pipeline acceleration, and campaign ROI
Guide ongoing performance optimization through test-and-learn approaches and best practice sharing across brands and regions
Partner with digital experience teams to enhance conversion journeys across multiple branded sites, ensuring they function as high-performing demand channels
Lead CRO initiatives using A/B testing, behavioral analytics, and personalization strategies to increase conversion rates globally
In conjunction with the Lifecycle Marketing teams in region, architect scalable nurture and automation programs that support lead qualification and lifecycle acceleration

What we offer

Paid Time Off: A comprehensive time off package, including up to 15 vacation days (prorated upon hire and increasing to 20 days after 2 years of employment), 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 8 recognized holidays annually
Travel perks/discounts
Health & Wellness Programs and Employee Financial Wellness Services
National/International Award Nights and Conferences
Health benefits including, medical, dental, vision, gender affirming care, and fertility care
Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
Flexible Spending Accounts
Employee Assistance Program
401k program with partial match
Tuition Reimbursement Program

Fulltime

Specialist, Global Gaming Creative Services

The Specialist, Creative Services & Merchandising is a visual storyteller and cr...

Location

United States , Miami

Salary:

Not provided

Carnival Cruises

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or a related field
or equivalent professional experience in creative services or merchandising
2+ years of experience in graphic design, visual storytelling, or creative production within a marketing, branding, or merchandising environment
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other design tools such as graphic tablets and animation software
Experience in setting up and managing user profiles, roles, and permission sets in a digital platform such as Salesforce
Strong portfolio showcasing a range of design work across digital and print
Excellent communication and collaboration skills, with the ability to work cross-functionally and manage multiple projects simultaneously
Demonstrated ability to maintain brand consistency and prepare production-ready files with attention to quality control
Hands-on experience creating and modifying graphics, illustrations, HTML emails and digital assets for campaigns, merchandise, and branded experiences
Proven track record of supporting internal creative concepting processes and translating ideas into compelling visual designs

Job Responsibility

Creative Development & Design Execution -Create and modify graphics, illustrations, images, and other artwork for communication pieces, intradepartmental requests, and events
Digital Marketing Support - Support CRM platform content and creative needs, including email templates, push notifications, and lifecycle marketing assets
Project Coordination & Communication - Support the internal creative concepting process by collaborating with cross-functional teams including marketing, events, operations, and external vendors. Develop and communicate timelines, milestones, next steps, and status updates to stakeholders. Prepare files for production and maintain quality control across deliverables
Brand Stewardship & Visual Consistency - Maintain brand consistency across all communications and materials. Collaborate with team members to brainstorm new ideas and design solutions that elevate the guest experience
Reporting & Data Capture - Track engagement metrics for creative campaigns and digital platform communications. Support dashboards and reporting tools for leadership insights

What we offer

Health Benefits: Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
Financial Benefits: 401(k) plan that includes a company match
Employee Stock Purchase plan
Paid Time Off: Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion
Vacation Time – All full-time employees at the manager and below level start with 14 days/year
director and above level start with 19 days/year
Sick Time – All full-time employees receive 80 hours of sick time each year
Other Benefits: Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

Fulltime

Sr. Paid Media Activation Manager

The Microsoft Global Media Team is responsible for planning, activating and fisc...

Location

United States , Redmond

Salary:

106400.00 - 203600.00 USD / Year

Microsoft Corporation

Expiration Date

Until further notice

Requirements

5-7 years of hands-on-keys paid social activation experience, preferably within an agency environment
Thorough understanding of how to use native platform audience planning tools & suite of ad products including: Meta, X, Reddit, YouTube, LinkedIn, Snapchat, Pinterest, and TikTok
Consistent track record of strong external partner and internal team relationships and communications
Ability to manage and prioritize multiple projects under tight deadlines
Advanced Excel skills, including but not limited to Pivot Tables, VLOOKUP, Macros, etc. are a plus
Appetite for working in a dynamic, changing environment across many different teams and audience segments
Sprinklr experience a plus
College BA/BS or equivalent professional experience
Experience working in B2B Marketing and/or Media.
Proven competency working across diverse teams with varied business goals.

Job Responsibility

Helping build Microsoft Global Media’s in-house paid media planning, activation and operations.
Collaborating with the Paid Media Director, Channel Specialists, Analytics, Digital Brand Safety, Finance Operations, and our platform and ad tech partners to ensure strategic & compliant activations.
Developing paid media plans that deliver on required business outcomes and overseeing the hands-on execution, optimization, and reporting of these campaigns across media channels, ad creative, and audience segments.
Leading continual paid media operations and process improvements to ensure Microsoft’s in-house media activation remains agile and consistently delivers on the required business outcomes and campaign KPIs.
Actively monitoring campaigns for optimization opportunities across platforms, creative sets, audience segments, and bidding strategies.
Diving deep into analytics to identify trends and learnings across audiences, placements, channels, ad sets/variants, and any additional variables that could impact campaign performance.
Providing agile, responsive, collaborative, and transparent communications with internal and external business partners to ensure campaigns remain agile while delivering on the required business outcomes.

Fulltime

Select Country

Digital and Global Brand Communications Operations Specialist

Job Description

Job Responsibility

Requirements

What we offer

Looking for more opportunities?