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My client, a leading travel technology business, is looking for a Digital Marketing and Ecommerce Manager to drive growth across its expanding portfolio of websites. You will work closely with the Chief Commercial Officer and you'll take ownership of performance marketing and UX strategy, ensuring brand visibility and customer engagement across diverse markets. In this role, you will be responsible for identifying and capitalising on growth opportunities for both supply and demand on their websites. To drive demand, you will lead our performance marketing efforts across paid search, social media, meta-search partnership, SEO, and email marketing. You'll also enhance their website's user experience by collaborating with developers on specifications, conducting A/B testing, and iterating based on results.
Job Responsibility:
Drive growth across expanding portfolio of websites
Work closely with the Chief Commercial Officer
Take ownership of performance marketing and UX strategy
Ensure brand visibility and customer engagement across diverse markets
Identify and capitalise on growth opportunities for both supply and demand on websites
Lead performance marketing efforts across paid search, social media, meta-search partnership, SEO, and email marketing
Enhance website's user experience by collaborating with developers on specifications
Conduct A/B testing
Iterate based on results
Requirements:
Experience in scaling a B2C ecommerce business
Direct expertise in paid search
Direct expertise in paid social
Direct expertise in SEO
Direct expertise in customer retention (e.g., email and CRM)