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Digital Analytics & Tracking Lead

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TrunkBBI

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Location:
United Kingdom, Manchester

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

We build marketing strategies that move the numbers and we’re investing heavily in how we use data to do that. We’re now looking for a Digital Analytics & Tracking Lead – someone who’s just as happy inside GTM and GA4 as they are in a client meeting, turning data into decisions. If you love clean event schemas and messy whiteboards, can debug a broken data layer and then explain what it means for the business, this might be your thing. This role is hands-on, increasingly client-facing, and crucial to our ongoing success.

Job Responsibility:

  • Build robust tracking infrastructure
  • Audit and fix tracking across client accounts (GA4, GTM, ad platforms) – identify gaps, resolve issues, implement best practice setups
  • Architect data layers and event structures that scale and don’t break when sites change
  • Lead technical projects: server-side tracking, consent mode v2, privacy-compliant measurement
  • Work with developers to spec and implement tracking that requires backend/API work
  • Establish standards and enable the team
  • Create agency-wide standards for GA4 and GTM implementation, plus QA processes that stick
  • Build documentation, playbooks and self-serve resources so teams can work independently
  • Configure Funnel.io and set up monitoring/alerts for tracking failures and data quality
  • Train channel specialists on tracking best practices and proper measurement
  • Turn data into strategy
  • Analyse marketing performance across channels and customer journeys, surfacing clear “so what / now what” insight that form decisions
  • Build dashboards (Looker Studio, Power BI, Funnel.io) that inform strategy, not just report numbers
  • Design & run test-and-learn programs (A/B tests, incrementality studies, creative and audience experiments)
  • Define measurement plans and KPIs for campaigns and always-on activity
  • Be the client-facing analytics expert
  • Present findings and recommendations to senior client stakeholders with clarity and confidence
  • Be the analytics voice on key client calls and new business pitches
  • Educate clients on measurement strategies and manage expectations around attribution and privacy changes
  • Help shape our analytics offering into something clients understand, value, and want to buy

Requirements:

  • 5-7 years in digital/marketing analytics (agency or brand-side), with hands-on experience in both tracking implementation and strategic analysis
  • Deep technical expertise: GA4, Google Tag Manager (data layers, triggers, variables), ad platform pixels and conversions (Meta, Google Ads, LinkedIn, TikTok)
  • Strong SQL and/or BigQuery skills for deeper analysis and joining multiple data sources
  • Proven track record of both auditing/fixing broken tracking AND providing strategic recommendations based on data
  • Client-facing communication skills – you can present technical concepts to non-technical stakeholders clearly and confidently
  • Experience establishing tracking standards, QA processes, and working with developers to implement technical requirements

Nice to have:

  • Agency experience managing analytics across multiple client accounts simultaneously
  • Server-side tracking (GTM Server-Side, Segment, Snowplow), consent management platforms (OneTrust, Cookiebot)
  • Experience with Funnel.io, dbt, Looker, Power BI, Tableau or similar data tools
  • Attribution modelling, MMM, or incrementality testing experience JavaScript fundamentals, API integrations, CDPs, or marketing data warehouses
  • E-commerce or app tracking expertise (Firebase, enhanced e-commerce)
  • Previous experience building analytics capability in an organisation (not just maintaining it)
What we offer:
  • 24 days holiday plus 3 days over Christmas
  • An additional day of holiday for each year of service, up to a total of 5 extra days
  • The option to buy an extra week’s holiday per year
  • 0.5-day life balance day each month to do whatever you want (excludes December)
  • Early finish on a Friday
  • Private health insurance which covers pre-existing conditions, cancer care and gives cashback for routine optical and dental treatments
  • Life assurance
  • Pension scheme
  • Enhanced maternity and paternity pay
  • A £1,000 payment for referring a new hire
  • Hybrid working and flexibility
  • Access to a personal trainer/nutritionist
  • Free fruit and breakfast in the Manchester office
  • Mental health support and access to professional therapists through ‘Spill’
  • Peer feedback and performance reviews tailored personal development plans and objectives
  • Access to industry-accredited professional qualifications through our IPA membership
  • Employee voice, we consult our people on matters affecting them and encourage participation in agency surveys, our suggestions box and employee awards
  • A social buddy upon joining who helps you settle into the agency
  • Monthly agency socials and events put on by our culture committee
  • Lunch & Learn events to gain more understanding of different facets of agency life

Additional Information:

Job Posted:
December 13, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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