Digital Analytics & Tracking Lead Job at TrunkBBI (Manchester)

Job Description

We build marketing strategies that move the numbers and we’re investing heavily in how we use data to do that. We’re now looking for a Digital Analytics & Tracking Lead – someone who’s just as happy inside GTM and GA4 as they are in a client meeting, turning data into decisions. If you love clean event schemas and messy whiteboards, can debug a broken data layer and then explain what it means for the business, this might be your thing. This role is hands-on, increasingly client-facing, and crucial to our ongoing success.

Job Responsibility

Build robust tracking infrastructure
Audit and fix tracking across client accounts (GA4, GTM, ad platforms) – identify gaps, resolve issues, implement best practice setups
Architect data layers and event structures that scale and don’t break when sites change
Lead technical projects: server-side tracking, consent mode v2, privacy-compliant measurement
Work with developers to spec and implement tracking that requires backend/API work
Establish standards and enable the team
Create agency-wide standards for GA4 and GTM implementation, plus QA processes that stick
Build documentation, playbooks and self-serve resources so teams can work independently
Configure Funnel.io and set up monitoring/alerts for tracking failures and data quality
Train channel specialists on tracking best practices and proper measurement
Turn data into strategy
Analyse marketing performance across channels and customer journeys, surfacing clear “so what / now what” insight that form decisions
Build dashboards (Looker Studio, Power BI, Funnel.io) that inform strategy, not just report numbers
Design & run test-and-learn programs (A/B tests, incrementality studies, creative and audience experiments)
Define measurement plans and KPIs for campaigns and always-on activity
Be the client-facing analytics expert
Present findings and recommendations to senior client stakeholders with clarity and confidence
Be the analytics voice on key client calls and new business pitches
Educate clients on measurement strategies and manage expectations around attribution and privacy changes
Help shape our analytics offering into something clients understand, value, and want to buy

Requirements

5-7 years in digital/marketing analytics (agency or brand-side), with hands-on experience in both tracking implementation and strategic analysis
Deep technical expertise: GA4, Google Tag Manager (data layers, triggers, variables), ad platform pixels and conversions (Meta, Google Ads, LinkedIn, TikTok)
Strong SQL and/or BigQuery skills for deeper analysis and joining multiple data sources
Proven track record of both auditing/fixing broken tracking AND providing strategic recommendations based on data
Client-facing communication skills – you can present technical concepts to non-technical stakeholders clearly and confidently
Experience establishing tracking standards, QA processes, and working with developers to implement technical requirements

Nice to have

Agency experience managing analytics across multiple client accounts simultaneously
Server-side tracking (GTM Server-Side, Segment, Snowplow), consent management platforms (OneTrust, Cookiebot)
Experience with Funnel.io, dbt, Looker, Power BI, Tableau or similar data tools
Attribution modelling, MMM, or incrementality testing experience JavaScript fundamentals, API integrations, CDPs, or marketing data warehouses
E-commerce or app tracking expertise (Firebase, enhanced e-commerce)
Previous experience building analytics capability in an organisation (not just maintaining it)

What we offer

24 days holiday plus 3 days over Christmas
An additional day of holiday for each year of service, up to a total of 5 extra days
The option to buy an extra week’s holiday per year
0.5-day life balance day each month to do whatever you want (excludes December)
Early finish on a Friday
Private health insurance which covers pre-existing conditions, cancer care and gives cashback for routine optical and dental treatments
Life assurance
Pension scheme
Enhanced maternity and paternity pay
A £1,000 payment for referring a new hire
Hybrid working and flexibility
Access to a personal trainer/nutritionist
Free fruit and breakfast in the Manchester office
Mental health support and access to professional therapists through ‘Spill’
Peer feedback and performance reviews tailored personal development plans and objectives
Access to industry-accredited professional qualifications through our IPA membership
Employee voice, we consult our people on matters affecting them and encourage participation in agency surveys, our suggestions box and employee awards
A social buddy upon joining who helps you settle into the agency
Monthly agency socials and events put on by our culture committee
Lunch & Learn events to gain more understanding of different facets of agency life

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Digital Analytics & Tracking Lead

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