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Cella by Randstad Digital is a leading creative and marketing talent solutions company, and we are currently recruiting for a 12-month contract opportunity for one of our premier financial services clients. We are seeking a dedicated and experienced Digital Analytics Specialist to join a high-impact team focused on data collection and activation capabilities within digital channels. ... This is a fantastic opportunity to leverage your advanced analytics expertise and passion for data to drive strategic insights and optimize digital experiences in the wealth management space.
Job Responsibility:
Strategically plan, coordinate, develop, and manage the deployment of digital analytics capabilities across various digital channels (e.g., public websites, online banking, mobile apps)
Analyze large data sets to represent digital product user behavior, providing objective, value-added insights to help product owners optimize on key performance indicators (e.g., conversions, attribution models, path analysis, cohort analysis)
Support Multivariate and A/B testing by generating core data insights, then suggesting, creating, and executing tests to fundamentally improve the site experience
Establish strong working relationships across business units, translating business objectives into analytics integration and technology strategy requirements
Manage and establish standards for digital analytics, deploying technologies that support the next generation of data collection, including APIs and services for front-end personalization
Manage the implementation of multiple concurrent, complex initiatives in a timely manner, continuously identifying and mitigating potential issues, conflicts, and risks.
Requirements:
Approximately 5+ years of experience in a relevant digital product development or data mining role
Advanced proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
Advanced proficiency with data visualization tools such as Quicksight and Tableau
Advanced understanding of marketing analytics, data mining, experimentation, measurement, and web/mobile development processes
Intermediate working knowledge of SQL
A strong passion for data, quantitative analysis, the latest technologies, and an interest in the finance and banking sector
Proven analytics and problem-solving skills, excellent verbal/written communication, highly detail-oriented, and a strong ability to collaborate effectively within an agile team structure.
What we offer:
12-Month Contract: Secure, long-term opportunity within a top-tier financial organization
Hybrid Work Model: Enjoy a blend of remote work flexibility and in-office collaboration (3-4 days onsite in downtown Toronto)
High Impact Role: Directly influence product optimization and key business metrics (KPIs) through data-driven insights
Collaborative Environment: Join an agile team where data is at the core of product development and decision-making
Skill Advancement: Work with cutting-edge technologies and large datasets, deepening your expertise in web, mobile, and cloud analytics infrastructure
Recruitment Support: Benefit from the dedicated support and resources of Cella by Randstad Digital throughout your contract.
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