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Vodafone Logo Vodafone · IT - Software Development

Digital Analytics Specialist

Hungary, Budapest · Job Posted May 29, 2026
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Job Description

We are seeking a Digital Analytics Specialist to deliver advanced analytics capabilities that enable Vodafone Group and local markets to execute high-impact digital marketing initiatives. This role focuses on building, optimising and governing analytics solutions that translate complex data into actionable insights, directly influencing digital customer experience, campaign performance and commercial decision-making across multiple markets.

Job Responsibility

  • Design, configure and optimise Adobe Analytics implementations from scratch, including report suites, traffic variables and conversion variables
  • Act as Commercial Analytics Owner for multiple flagship Vodafone Group products
  • Own and manage the Global Solution Design Repository (SDR), ensuring consistent analytics standards across markets
  • Define and evolve global standards for campaign tracking and variable naming conventions
  • Design, develop, test and deploy analytics and reporting solutions for paid media, owned media personalisation and conversion rate optimisation initiatives
  • Create and govern A/B testing measurement frameworks to ensure reliable, actionable outcomes
  • Perform ad-hoc analysis using tools such as Adobe Analytics, Adobe Target, Adobe Audience Manager and Data Studio
  • Participate in agile ceremonies including sprint planning, stand-ups, playbacks and retrospectives
  • Support analytics specialists across Vodafone Group and local markets through guidance, best practices and optimisation insights
  • Ensure analytics accuracy through user acceptance testing (UAT) following development changes and new releases

Requirements

  • 3+ years of experience in digital marketing, analytics, web development or a related field
  • Strong understanding of the modern digital ecosystem, including analytics, advertising and social platforms
  • Confident working with web analytics tools such as Adobe Analytics or Google Analytics
  • Hands-on experience with tag management solutions, preferably Tealium IQ
  • Familiar with web debugging tools such as Chrome Developer Tools or Charles
  • Data-driven mindset, strong numeracy skills, experience interpreting metrics such as conversion rate, click-through rate and return on ad spend
  • Communicate insights clearly and effectively in English within virtual and international teams
  • Ownership, initiative and accountability in delivering work end-to-end
  • Enjoy learning through experimentation and collaboration

What we offer

  • Exposure to large-scale, global digital analytics programmes impacting multiple Vodafone markets
  • Opportunities to influence global standards and long-term analytics capabilities
  • A collaborative, international working environment with strong learning culture
  • The chance to work with leading analytics and experimentation tools within a complex digital ecosystem
  • A dynamic environment where innovative ideas are always welcome
  • A collaborative community where your professional goals and work are supported by a diverse team
  • Access to internal and external trainings via other providers
  • A supportive internal coaching and mentoring culture
  • Corporate assets including a laptop and mobile phone with One Business Mobile Superior subscription (unlimited voice, text message, and data within the EU)
  • Cafeteria package
  • Private Medical Services
  • Employee Assistance Program to support your wellbeing and mental health
  • Life and accident insurance
  • You can work remotely overseas for 20 days a year
  • 16 weeks fully paid parental leave
  • You and your family members can enjoy several discounts from our partners
  • You will be working in a hybrid model, which means 3 days working from home with 2 days office visit per week
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