Digital Analytics Manager

• Analyse customer behaviour, trends and performance to provide data-driven recommendations for our digital roadmap and trading plans
• Champion the use of analytics, customer insight and data science across the business
• Identify opportunities for channel shift, merchandising improvements and campaign optimisation
• Develop and maintain dashboard-style reporting to support day-to-day eCommerce performance
• Manage and optimise Google Tag Manager and Google Analytics implementations, ensuring accurate tracking and reliable data
• Select, implement and manage analytics tools that provide granular insight into onsite behaviour (e.g. GA4, Hotjar)
• Partner with external agencies and vendors to support analytics implementation and measurement strategy
• Work across the business to expand analytics capability beyond eCommerce
• Translate complex datasets into clear stories and insights for senior stakeholders

• A collaborative leader who can motivate and influence teams across the organisation
• Proven track record of interpreting complex data sets to drive business action
• Experience measuring and optimising digital marketing campaigns
• Experience evaluating, selecting and managing analytics platforms
• Experience working with external agencies and technical partners
• Expert knowledge of the Google analytics ecosystem including: GA4, Google Tag Manager, Looker Studio, BigQuery
• Strong SQL skills for data extraction and analysis
• Experience using BI tools such as Power BI or SAP Analytics Cloud
• Experience implementing and managing on-site analytics tools

Understanding of B2B distribution or eCommerce business models

• 32 days holiday inclusive of bank holidays
• Opportunity to purchase 5 additional days annual leave each calendar year (subject to qualifying salary)
• 2 fully paid Community Volunteering days every year
• An excellent pension (up to 8% Arco contribution) and x4 Life Assurance scheme
• A huge range of discounts to help with cost of living via Perkbox plus Employee Discount on Arco products
• Free, 24-hour access to our Employee Assistance Programme
• Health Cash Plan where we'll reimburse up to 100% of everyday healthcare costs
• Access to our Learning Management System, to support your personal and career development
• Long-term service awards