CrawlJobs Logo
Sports Direct Logo Sports Direct · IT - Administration

Digital Analytics Lead

United Kingdom, London · Job Posted February 13, 2026
Apply Position
Job Link Share

Job Description

The Digital Analytics Lead is a senior, high-impact role within the Customer Analytics function, reporting into the Group Head of Analytics. The role sits at the heart of how we understand customers, performance and efficiency across our digital ecosystem — spanning Marketing, Retail Media, Product & Web, Trading and Customer Insight. You will own the digital and customer analytics strategy and roadmap, defining clear sources of truth, rebuilding confidence in data at C-suite level, and empowering teams to make better, faster decisions through trusted datasets and high-impact insight. This is a hands-on leadership role. While you will lead and scale a team, you will also stay close to the work — shaping analysis, sense-checking outputs, and personally leading complex or high-impact pieces of insight. You will balance leadership with hands-on delivery in a fast-moving e-commerce environment, with significant scope to shape and mature both the digital analytics capability and the wider Customer team.

Job Responsibility

  • Own and deliver the digital and customer analytics roadmap, aligned to departmental OKRs
  • Define clear sources of truth, rebuilding trust and confidence in data
  • Influence senior stakeholders and leadership through clear narratives and strong data storytelling
  • Work closely with implementation and data engineering teams to ensure analytics outputs are reliable and decision-ready
  • Lead the development of scalable, intuitive self-serve reporting that enables teams to confidently answer their own questions
  • Embed customer segmentation into reporting and insight to accelerate the personalisation strategy and shifting the business to a customer-first mindset
  • Partner closely with experimentation teams to ensure learnings translate into action and measurable impact, fostering a test-and-learn culture
  • Lead, coach and develop a team of 4 analysts, with responsibility for scaling the team over time
  • Act as a trusted advisor, influencing direction and constructively challenging thinking with evidence

Requirements

  • 5+ years’ experience in digital and/or customer analytics within an e-commerce environment
  • Experience working across Marketing, Product and Customer analytics domains
  • Experience operating in product-led, agile or ‘product ways of working’ environments
  • Proven success influencing senior stakeholders and operating at leadership level
  • Strong SQL skills and comfort working directly with large, complex datasets
  • Strong data visualisation skills (e.g. Power BI, Tableau or similar), with a focus on usability and clarity
  • Comfortable reconciling and explaining differences across multiple data sources
  • Solid understanding of experimentation, incrementality and measurement frameworks
  • Sufficient technical depth in digital analytics to partner effectively with tracking and engineering teams
  • Exceptional data storytelling skills
  • Strong commercial instinct and focus on business impact
  • Comfortable wearing multiple hats and operating in ambiguity
  • Confident, collaborative and influential communicator

What we offer

  • Frasers Champion peer nominated scheme
  • Retail Reconnect program
  • Fearless 1200 recognition and reward program
  • Frasers Fit wellbeing programme
  • Free access and support from the Retail Trust charity
Sports Direct - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Digital Analytics Lead

8 matching positions

Digital Analytics Lead

The main objective of this role is collecting and analyzing behavioral data of u...
Location
Location
Türkiye , İstanbul
Salary
Salary:
Not provided
vodafone.com Logo
Vodafone
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor Degree in engineering, pure sciences or business
  • Advance verbal and written communication skills in English
  • Good Knowledge on Analytics Tools and Tag Managers (Adobe Analytics, Google Analytics, GTM, Tealium etc.)
  • Knowledge about website tagging plans, JavaScript and app technologies
  • In-depth understanding of Landing Page/Funnel Optimization
  • Familiarity with CDP, A/B testing tools and Seo
  • Experience with data visualization tools
  • Results-oriented with strong planning and organizational skills
  • Passionate about analytics and data-driven marketing
Job Responsibility
Job Responsibility
  • Support the analytical needs of squads by analysing web and app data using clickstream tools (Adobe Analytics and Google Analytics)
  • Create holistic dashboards and insights by pulling data from different data sources for presentations
  • Make daily/weekly recommendations for optimization of digital customer experience
  • Research and investigate market to ensure that best practices in metrics and decision making are being exposed to the business management and core decision makers
  • To prepare requirement document for analytics implementation for digital channels and work closely with technology teams in order to ensure implementation is done correctly
  • Lead QA and UAT of analytics implementations
  • Continuously check-up of analytics codes in digital channels to identify gaps in the data capture strategy and collaboratively implement enhancements
  • Support and train internal end users of digital analytics tools
What we offer
What we offer
  • Vflexy: Flexible Benefits Program
  • Hybrid working kit
  • Ergonomic kit allowance
  • Digital meal voucher
  • Flexible transportation allowance
  • Employee assistance hotline & counselling
  • Comprehensive and flexible private health insurance
  • Discounted price deals for wide range of products & services
  • Fulltime
Read More
Arrow Right

Digital Analytics Lead

The Digital Analytics Lead is a senior, high-impact role within the Customer Ana...
Location
Location
United Kingdom , Shirebrook
Salary
Salary:
Not provided
sportsdirect.com Logo
Sports Direct
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years’ experience in digital and/or customer analytics within an e-commerce environment
  • Experience working across Marketing, Product and Customer analytics domains
  • Experience operating in product-led, agile or ‘product ways of working’ environments
  • Proven success influencing senior stakeholders and operating at leadership level
  • Strong SQL skills and comfort working directly with large, complex datasets
  • Strong data visualisation skills (e.g. Power BI, Tableau or similar), with a focus on usability and clarity
  • Comfortable reconciling and explaining differences across multiple data sources
  • Solid understanding of experimentation, incrementality and measurement frameworks
  • Sufficient technical depth in digital analytics to partner effectively with tracking and engineering teams
  • Exceptional data storytelling skills
Job Responsibility
Job Responsibility
  • Own and deliver the digital and customer analytics roadmap, aligned to departmental OKRs
  • Define clear sources of truth, rebuilding trust and confidence in data
  • Influence senior stakeholders and leadership through clear narratives and strong data storytelling
  • Work closely with implementation and data engineering teams to ensure analytics outputs are reliable and decision-ready
  • Lead the development of scalable, intuitive self-serve reporting that enables teams to confidently answer their own questions
  • Embed customer segmentation into reporting and insight to accelerate the personalisation strategy and shifting the business to a customer-first mindset
  • Partner closely with experimentation teams to ensure learnings translate into action and measurable impact, fostering a test-and-learn culture
  • Lead, coach and develop a team of 4 analysts, with responsibility for scaling the team over time
  • Act as a trusted advisor, influencing direction and constructively challenging thinking with evidence
What we offer
What we offer
  • Frasers Champion peer nominated scheme where 8 winners will receive double their pay for a month
  • Retail Reconnect program spending two days in store or warehouse
  • Fearless 1200 recognition and reward programme
  • Frasers Fit wellbeing programme including free gym classes, discounted memberships, and app with training, nutrition and lifestyle advice
  • Free access and support from the Retail Trust charity including a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support
Read More
Arrow Right

Lead Digital Analytics Engineer (Adobe Analytics)

We are looking for a Lead Digital Analytics Engineer (Adobe) with experience in ...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
valtech.com Logo
Valtech
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years’ experience in digital analytics or analytics engineering
  • Strong hands-on experience with Adobe Analytics
  • Strong hands-on experience with Adobe Launch / Tags
  • Experience creating tracking specifications and tagging plans
  • Strong experience auditing data layers and validating implementations
  • Strong understanding of measurement governance, QA, and data quality management
  • Experience supporting marketing teams with campaign tracking and tagging
  • Ability to troubleshoot tracking issues and improve implementation quality
  • Solid understanding of digital performance measurement and reporting
  • Knowledge of GDPR, consent management, and cookie compliance
Job Responsibility
Job Responsibility
  • Owning tracking strategy, implementation quality and measurement governance across digital platforms
  • Ensuring data is accurate, consistent and actionable - enabling better decisions across product, marketing, and business teams
What we offer
What we offer
  • Flexibility, with remote and hybrid work options (country-dependent)
  • Career advancement, with international mobility and professional development programs
  • Learning and development, with access to cutting-edge tools, training and industry experts
  • Fulltime
Read More
Arrow Right

Lead Digital Analytics Engineer (Google)

We are looking for a Lead Digital Analytics Engineer with experience in digital ...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
valtech.com Logo
Valtech
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in digital analytics / analytics engineering
  • Strong expertise in GA4 and Google Tag Manager (GTM)
  • Proven experience designing tracking frameworks and measurement plans
  • Experience auditing dataLayers and validating analytics implementations
  • Strong experience with BigQuery and cloud-based data environments
  • Solid understanding of ELT processes and analytics data modelling
  • Experience transforming event-level data into structured reporting datasets
  • Ability to bridge analytics implementation with BI and reporting needs
  • Strong understanding of GDPR and consent management
  • Experience with OneTrust and/or CookiePro
Job Responsibility
Job Responsibility
  • Lead measurement strategy
  • Own implementation quality
  • Drive reliable, scalable analytics across web, product and campaign environments
  • Ensure digital data is accurate, compliant and actionable
  • Enable better decisions across marketing, product and business teams
What we offer
What we offer
  • Flexibility, with remote and hybrid work options (country-dependent)
  • Career advancement, with international mobility and professional development programs
  • Learning and development, with access to cutting-edge tools, training and industry experts
  • Fulltime
Read More
Arrow Right

Lead Advanced Analytics, Digital & AI Products

The Analytics Centre of Excellence (ACOE) at Airbnb, based in India, is a hub of...
Location
Location
India , Bangalore
Salary
Salary:
2940000.00 - 4170000.00 INR / Year
airbnb.com Logo
Airbnb
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Min 8 or more years in industry experience
  • A degree (Masters or PhD is a plus) in a quantitative field (e.g., Statistics, Econometrics, Computer Science, Engineering, Mathematics, Data Science, Operations Research)
  • Expert communication and collaboration skills with the ability to work effectively with internal teams in a cross-cultural and cross-functional environment
  • Ability to conduct rigorous analysis and communicate conclusions to both technical and non-technical audiences
  • Strong expertise in Python, SQL, A/B testing platforms and best practices
  • Expertise in EDA, hypothesis testing, significance testing, regression, clustering techniques, concepts of NLP/Text Mining, machine learning and deep learning techniques, language model fine-tuning etc
  • Understanding of LLM architectures (e.g., prompt chains, retrieval augmentation, orchestration frameworks like LangChain or DSPy)
  • Data engineering foundations, including ability to work with data engineering teams on pipeline design, metric computation jobs, data model changes, and maintaining reliable end-to-end metric systems
  • Familiarity with Agentic AI systems, human-in-the-loop design, and AI observability best practices
  • Experience partnering with internal teams to drive action and providing expertise and direction on analytics, data science, experimental design, and measurement
Job Responsibility
Job Responsibility
  • Data thought partner to product and business leaders across marketplace teams through providing insights, recommendations, and enabling data informed decisions
  • Drive day to day product analytics and build scalable analytical solutions
  • Develop a deep understanding of how guests and hosts interact with our CS products including but not limited to AI Assistant, IVR and other agent assisting tools to improve the customer experience
  • Owning the product analytics roadmap, prioritisation & delivery of solutions in the Contact Center Product space
  • Own projects from start to end: building out timelines, key milestones, providing regular updates to product managers, analytics management and delivery against agreed timelines
  • Lead end-to-end measurement for AI systems, aligning metrics with business outcomes, user experience, and trustworthiness
  • Collaborate with engineering to define scalable logging and ensure observability across agentic and LLM workflows
  • Lead the design and evaluate A/B and causal tests to quantify impact of AI features and optimisations
  • Translate insights into strategic recommendations for senior leaders
  • shape product priorities through data
What we offer
What we offer
  • Bonus or incentives
  • One or more equity programs
  • Employee Travel Credits
Read More
Arrow Right

Vice President, Business Analytics Lead Analyst

Location
Location
United States , New York
Salary
Salary:
182000.00 - 205700.00 USD / Year
https://www.citi.com/ Logo
Citi
Expiration Date
July 17, 2026
Flip Icon
Requirements
Requirements
  • Master's degree, or foreign equivalent, in Engineering (any), Business Analytics or related field and 1 year of experience as a Credit Portfolio Senior Analyst, or related position involving analyzing data to monitor profitability, optimize revenue and costs for credit cards
  • Alternatively, employer will accept a Bachelor's degree in the stated fields and 3 years of the specified experience
  • Full span of experience must include: PySpark and HIVE within distributed computing environments, including EAP, for data manipulation, feature engineering, and statistical modeling for credit card transactional and behavioral data
  • SAS programming for data extraction from Teradata warehouses
  • Data transformations and developing predictive models for credit card revenue forecasting and credit card retention propensity scoring
  • SQL for query development, data extraction, and ad-hoc analysis from large-scale relational databases including Teradata
  • Profit and Loss (P&L) analysis for credit card portfolios
  • Developing comprehensive simulation scenarios to optimize portfolio performance
  • Data visualizations and dashboards using Tableau
  • Presenting to senior leadership
Job Responsibility
Job Responsibility
  • Strategic development and execution of advanced analytics for the Citi US Consumer Cards Retention program, encompassing both Account Retention and Pre-emptive Retention
  • Perform data analysis to identify customer behavior patterns across Phones, Digital, and Email channels, translating insights into targeted omni-channel marketing recommendations
  • Project management to build consensus and to maximize revenue and optimize portfolio value within the credit card business
  • Design, implement, and evaluate experimental designs, including A/B tests, partial-factorial, and full-factorial experimental designs, for testing new offers, products, strategies, and Existing Customer Management (ECM) initiatives
  • Provide actionable insights to continuously refine and recommend future offerings and strategies across all retention channels
  • Manage advanced segmentation and targeting models for credit card retention campaigns
  • Establish robust forecasting and performance measurement methodologies to predict and track impact
  • Formulate and present data-backed recommendations for future enhancements, strategic business opportunities, and operational policy adjustments for credit card retention
  • Identify attrition risks and the development of strategies to mitigate them
  • Translate complex analytical outputs into actionable credit card customer behavioral insights, and communicate findings to senior leadership
What we offer
What we offer
  • medical, dental & vision coverage
  • 401(k)
  • life, accident, and disability insurance
  • wellness programs
  • paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
  • Fulltime
Read More
Arrow Right

Senior Web Analytics & Digital Experience Manager

Bentley Systems is seeking a strategic and technically strong Senior Manager, We...
Location
Location
United States , Exton
Salary
Salary:
Not provided
bentley.com Logo
Bentley Systems
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in web analytics, digital analytics, marketing analytics, or related fields
  • Experience implementing Amplitude for end-to-end user journey tracking
  • Deep expertise with Google Analytics 4 (GA4), tag management systems, and digital tracking frameworks
  • Strong experience analyzing website performance, digital user behavior, and conversion optimization opportunities
  • Experience with experimentation and optimization methodologies, including A/B testing analysis
  • Demonstrated ability to translate complex data into actionable business insights and recommendations
  • Strong stakeholder management and communication skills with the ability to influence senior leaders
  • Experience building dashboards and reporting solutions using Power BI, Looker, or similar BI platforms
  • Ability to manage multiple priorities and cross-functional initiatives in a fast-paced environment
  • Bachelor’s or Master’s degree in a related discipline or equivalent training or experience
Job Responsibility
Job Responsibility
  • Lead Bentley’s web analytics and digital experience measurement strategy across global web properties
  • Serve as the primary analytics partner for Web, SEO, and Content Marketing teams
  • Own governance and optimization of Bentley’s web analytics ecosystem, including GA4, tag management, and digital tracking frameworks
  • Partner with Digital Marketing teams to analyze landing page performance, website engagement, and digital conversion behavior
  • Lead website funnel and user journey analysis to identify optimization opportunities across website experiences and conversion paths
  • Deliver actionable insights and recommendations that improve website performance, engagement, and conversion outcomes
  • Support experimentation and optimization initiatives, including A/B testing measurement and analysis
  • Develop executive-ready dashboards and reporting in Power BI and other visualization platforms
  • Collaborate with Martech and engineering teams to improve digital tracking and web measurement capabilities
  • Partner with Marketing Measurement & Attribution teams to align web engagement with broader marketing measurement frameworks
What we offer
What we offer
  • A great Team and culture
  • An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction
  • An attractive salary and benefits package
  • A commitment to inclusion, belonging, and colleague well-being through global initiatives and resource groups
  • A company committed to making a real difference by advancing the world’s infrastructure for a better quality of life, where your contributions help build a more sustainable, connected, and resilient world
  • Fulltime
Read More
Arrow Right

Digital Analytics Specialist

Diesel has long been a leading pioneer in denim and casual fashion, known for mo...
Location
Location
Italy , Breganze; Milano
Salary
Salary:
Not provided
otb.net Logo
OTB
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in marketing, business, or a related field
  • 2-3 years of proven experience in digital analytics, ideally within the fashion or retail industry
  • Strong knowledge of Adobe Analytics, Google Analytics 4 and Contentsquare. Familiarity with main advertising platforms such as Google Ads, Facebook Ads, etc.
  • Proficiency in data visualization tools and techniques
  • Strong knowledge of English
  • Demonstrated expertise in data analysis, statistical methods, and data-driven decision-making, with the ability to extract valuable insights from complex data sets and present findings in a clear and concise manner
  • Results-driven attitude with a focus on achieving personal and team goals
Job Responsibility
Job Responsibility
  • Collect, analyze and interpret data from different digital marketing channels and Platforms, using Adobe Analytics and Contentsquare
  • Identify trends, opportunities, and challenges, providing actionable insights to improve marketing efforts and drive business growth
  • Develop and maintain Performance dashboards and regular reports to track key metrics (sessions, revenue, CR%) campaign effectiveness (ROAS, Bounce Rate, Time on Site) and overall website performance
  • Present data-driven insights and recommendations to stakeholders to support data-informed decision-making
  • Lead communication with external digital and analytics agencies providing guidance, suggestions, support to achieve team objectives and efficient budget allocation
  • Collaborate with cross-functional teams (including marketing, e-commerce, Merchandising, CRM, IT), to drive data-driven initiatives and ensure seamless integration of analytics practices
  • Fulltime
Read More
Arrow Right