CrawlJobs Logo
Vodafone Logo Vodafone · IT - Software Development

Digital Analytics Lead

Türkiye, İstanbul · Job Posted March 05, 2026
Apply Position
Job Link Share

Job Description

The main objective of this role is collecting and analyzing behavioral data of users in our digital channels (My Vodafone App and vodafone.com.tr) in the best way and creating actionable business and technical insights for all teams. Creates a strategy for analytical measurement in digital channels and monitors whether it is progressing correctly. Becomes an advocate of spreading the culture of data-driven business decision making within Vodafone as owner of analytical data in digital.

Job Responsibility

  • Support the analytical needs of squads by analysing web and app data using clickstream tools (Adobe Analytics and Google Analytics)
  • Create holistic dashboards and insights by pulling data from different data sources for presentations
  • Make daily/weekly recommendations for optimization of digital customer experience
  • Research and investigate market to ensure that best practices in metrics and decision making are being exposed to the business management and core decision makers
  • To prepare requirement document for analytics implementation for digital channels and work closely with technology teams in order to ensure implementation is done correctly
  • Lead QA and UAT of analytics implementations
  • Continuously check-up of analytics codes in digital channels to identify gaps in the data capture strategy and collaboratively implement enhancements
  • Support and train internal end users of digital analytics tools

Requirements

  • Bachelor Degree in engineering, pure sciences or business
  • Advance verbal and written communication skills in English
  • Good Knowledge on Analytics Tools and Tag Managers (Adobe Analytics, Google Analytics, GTM, Tealium etc.)
  • Knowledge about website tagging plans, JavaScript and app technologies
  • In-depth understanding of Landing Page/Funnel Optimization
  • Familiarity with CDP, A/B testing tools and Seo
  • Experience with data visualization tools
  • Results-oriented with strong planning and organizational skills
  • Passionate about analytics and data-driven marketing

What we offer

  • Vflexy: Flexible Benefits Program
  • Hybrid working kit
  • Ergonomic kit allowance
  • Digital meal voucher
  • Flexible transportation allowance
  • Employee assistance hotline & counselling
  • Comprehensive and flexible private health insurance
  • Discounted price deals for wide range of products & services
Vodafone - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Digital Analytics Lead

8 matching positions

Digital Analytics Lead

The Digital Analytics Lead is a senior, high-impact role within the Customer Ana...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
sportsdirect.com Logo
Sports Direct
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years’ experience in digital and/or customer analytics within an e-commerce environment
  • Experience working across Marketing, Product and Customer analytics domains
  • Experience operating in product-led, agile or ‘product ways of working’ environments
  • Proven success influencing senior stakeholders and operating at leadership level
  • Strong SQL skills and comfort working directly with large, complex datasets
  • Strong data visualisation skills (e.g. Power BI, Tableau or similar), with a focus on usability and clarity
  • Comfortable reconciling and explaining differences across multiple data sources
  • Solid understanding of experimentation, incrementality and measurement frameworks
  • Sufficient technical depth in digital analytics to partner effectively with tracking and engineering teams
  • Exceptional data storytelling skills
Job Responsibility
Job Responsibility
  • Own and deliver the digital and customer analytics roadmap, aligned to departmental OKRs
  • Define clear sources of truth, rebuilding trust and confidence in data
  • Influence senior stakeholders and leadership through clear narratives and strong data storytelling
  • Work closely with implementation and data engineering teams to ensure analytics outputs are reliable and decision-ready
  • Lead the development of scalable, intuitive self-serve reporting that enables teams to confidently answer their own questions
  • Embed customer segmentation into reporting and insight to accelerate the personalisation strategy and shifting the business to a customer-first mindset
  • Partner closely with experimentation teams to ensure learnings translate into action and measurable impact, fostering a test-and-learn culture
  • Lead, coach and develop a team of 4 analysts, with responsibility for scaling the team over time
  • Act as a trusted advisor, influencing direction and constructively challenging thinking with evidence
What we offer
What we offer
  • Frasers Champion peer nominated scheme
  • Retail Reconnect program
  • Fearless 1200 recognition and reward program
  • Frasers Fit wellbeing programme
  • Free access and support from the Retail Trust charity
Read More
Arrow Right

Digital Analytics Lead

The Digital Analytics Lead is a senior, high-impact role within the Customer Ana...
Location
Location
United Kingdom , Shirebrook
Salary
Salary:
Not provided
sportsdirect.com Logo
Sports Direct
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years’ experience in digital and/or customer analytics within an e-commerce environment
  • Experience working across Marketing, Product and Customer analytics domains
  • Experience operating in product-led, agile or ‘product ways of working’ environments
  • Proven success influencing senior stakeholders and operating at leadership level
  • Strong SQL skills and comfort working directly with large, complex datasets
  • Strong data visualisation skills (e.g. Power BI, Tableau or similar), with a focus on usability and clarity
  • Comfortable reconciling and explaining differences across multiple data sources
  • Solid understanding of experimentation, incrementality and measurement frameworks
  • Sufficient technical depth in digital analytics to partner effectively with tracking and engineering teams
  • Exceptional data storytelling skills
Job Responsibility
Job Responsibility
  • Own and deliver the digital and customer analytics roadmap, aligned to departmental OKRs
  • Define clear sources of truth, rebuilding trust and confidence in data
  • Influence senior stakeholders and leadership through clear narratives and strong data storytelling
  • Work closely with implementation and data engineering teams to ensure analytics outputs are reliable and decision-ready
  • Lead the development of scalable, intuitive self-serve reporting that enables teams to confidently answer their own questions
  • Embed customer segmentation into reporting and insight to accelerate the personalisation strategy and shifting the business to a customer-first mindset
  • Partner closely with experimentation teams to ensure learnings translate into action and measurable impact, fostering a test-and-learn culture
  • Lead, coach and develop a team of 4 analysts, with responsibility for scaling the team over time
  • Act as a trusted advisor, influencing direction and constructively challenging thinking with evidence
What we offer
What we offer
  • Frasers Champion peer nominated scheme where 8 winners will receive double their pay for a month
  • Retail Reconnect program spending two days in store or warehouse
  • Fearless 1200 recognition and reward programme
  • Frasers Fit wellbeing programme including free gym classes, discounted memberships, and app with training, nutrition and lifestyle advice
  • Free access and support from the Retail Trust charity including a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support
Read More
Arrow Right

Digital Analytics Lead

Our client, a global FMCG, is looking for a strong, well-rounded Digital Analyti...
Location
Location
United Kingdom , Greater London
Salary
Salary:
70000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Hands-on and strategic experience of analytics across CRM, Amazon, PPC, Web and Ecommerce
  • Must have line management experience
  • Must be able to be hands-on within data analysis across all platforms
  • Experience with Snowflake, GA4, Salesforce, SQL or Power BI is needed
  • Experience of data visualisation tools
  • Confident in presenting to help drive strategic change
  • Able to present reports and insight to a range of stakeholders across all levels
  • Able to work well in a fast paced environment
  • Able to manage multiple transformation projects
  • Able to cope well with ever-changing responsibilities
Job Responsibility
Job Responsibility
  • Managing one report
  • Fulltime
Read More
Arrow Right

Lead Digital Analytics Engineer (Adobe Analytics)

We are looking for a Lead Digital Analytics Engineer (Adobe) with experience in ...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
valtech.com Logo
Valtech
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years’ experience in digital analytics or analytics engineering
  • Strong hands-on experience with Adobe Analytics
  • Strong hands-on experience with Adobe Launch / Tags
  • Experience creating tracking specifications and tagging plans
  • Strong experience auditing data layers and validating implementations
  • Strong understanding of measurement governance, QA, and data quality management
  • Experience supporting marketing teams with campaign tracking and tagging
  • Ability to troubleshoot tracking issues and improve implementation quality
  • Solid understanding of digital performance measurement and reporting
  • Knowledge of GDPR, consent management, and cookie compliance
Job Responsibility
Job Responsibility
  • Owning tracking strategy, implementation quality and measurement governance across digital platforms
  • Ensuring data is accurate, consistent and actionable - enabling better decisions across product, marketing, and business teams
What we offer
What we offer
  • Flexibility, with remote and hybrid work options (country-dependent)
  • Career advancement, with international mobility and professional development programs
  • Learning and development, with access to cutting-edge tools, training and industry experts
  • Fulltime
Read More
Arrow Right

Lead Digital Analytics Engineer (Google)

We are looking for a Lead Digital Analytics Engineer with experience in digital ...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
valtech.com Logo
Valtech
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in digital analytics / analytics engineering
  • Strong expertise in GA4 and Google Tag Manager (GTM)
  • Proven experience designing tracking frameworks and measurement plans
  • Experience auditing dataLayers and validating analytics implementations
  • Strong experience with BigQuery and cloud-based data environments
  • Solid understanding of ELT processes and analytics data modelling
  • Experience transforming event-level data into structured reporting datasets
  • Ability to bridge analytics implementation with BI and reporting needs
  • Strong understanding of GDPR and consent management
  • Experience with OneTrust and/or CookiePro
Job Responsibility
Job Responsibility
  • Lead measurement strategy
  • Own implementation quality
  • Drive reliable, scalable analytics across web, product and campaign environments
  • Ensure digital data is accurate, compliant and actionable
  • Enable better decisions across marketing, product and business teams
What we offer
What we offer
  • Flexibility, with remote and hybrid work options (country-dependent)
  • Career advancement, with international mobility and professional development programs
  • Learning and development, with access to cutting-edge tools, training and industry experts
  • Fulltime
Read More
Arrow Right

Lead Advanced Analytics, Digital & AI Products

The Analytics Centre of Excellence (ACOE) at Airbnb, based in India, is a hub of...
Location
Location
India , Bangalore
Salary
Salary:
2940000.00 - 4170000.00 INR / Year
airbnb.com Logo
Airbnb
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Min 8 or more years in industry experience
  • A degree (Masters or PhD is a plus) in a quantitative field (e.g., Statistics, Econometrics, Computer Science, Engineering, Mathematics, Data Science, Operations Research)
  • Expert communication and collaboration skills with the ability to work effectively with internal teams in a cross-cultural and cross-functional environment
  • Ability to conduct rigorous analysis and communicate conclusions to both technical and non-technical audiences
  • Strong expertise in Python, SQL, A/B testing platforms and best practices
  • Expertise in EDA, hypothesis testing, significance testing, regression, clustering techniques, concepts of NLP/Text Mining, machine learning and deep learning techniques, language model fine-tuning etc
  • Understanding of LLM architectures (e.g., prompt chains, retrieval augmentation, orchestration frameworks like LangChain or DSPy)
  • Data engineering foundations, including ability to work with data engineering teams on pipeline design, metric computation jobs, data model changes, and maintaining reliable end-to-end metric systems
  • Familiarity with Agentic AI systems, human-in-the-loop design, and AI observability best practices
  • Experience partnering with internal teams to drive action and providing expertise and direction on analytics, data science, experimental design, and measurement
Job Responsibility
Job Responsibility
  • Data thought partner to product and business leaders across marketplace teams through providing insights, recommendations, and enabling data informed decisions
  • Drive day to day product analytics and build scalable analytical solutions
  • Develop a deep understanding of how guests and hosts interact with our CS products including but not limited to AI Assistant, IVR and other agent assisting tools to improve the customer experience
  • Owning the product analytics roadmap, prioritisation & delivery of solutions in the Contact Center Product space
  • Own projects from start to end: building out timelines, key milestones, providing regular updates to product managers, analytics management and delivery against agreed timelines
  • Lead end-to-end measurement for AI systems, aligning metrics with business outcomes, user experience, and trustworthiness
  • Collaborate with engineering to define scalable logging and ensure observability across agentic and LLM workflows
  • Lead the design and evaluate A/B and causal tests to quantify impact of AI features and optimisations
  • Translate insights into strategic recommendations for senior leaders
  • shape product priorities through data
What we offer
What we offer
  • Bonus or incentives
  • One or more equity programs
  • Employee Travel Credits
Read More
Arrow Right

Digital Analytics & Tracking Lead

We build marketing strategies that move the numbers and we’re investing heavily ...
Location
Location
United Kingdom , Manchester
Salary
Salary:
Not provided
trunkbbi.com Logo
TrunkBBI
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-7 years in digital/marketing analytics (agency or brand-side), with hands-on experience in both tracking implementation and strategic analysis
  • Deep technical expertise: GA4, Google Tag Manager (data layers, triggers, variables), ad platform pixels and conversions (Meta, Google Ads, LinkedIn, TikTok)
  • Strong SQL and/or BigQuery skills for deeper analysis and joining multiple data sources
  • Proven track record of both auditing/fixing broken tracking AND providing strategic recommendations based on data
  • Client-facing communication skills – you can present technical concepts to non-technical stakeholders clearly and confidently
  • Experience establishing tracking standards, QA processes, and working with developers to implement technical requirements
Job Responsibility
Job Responsibility
  • Build robust tracking infrastructure
  • Audit and fix tracking across client accounts (GA4, GTM, ad platforms) – identify gaps, resolve issues, implement best practice setups
  • Architect data layers and event structures that scale and don’t break when sites change
  • Lead technical projects: server-side tracking, consent mode v2, privacy-compliant measurement
  • Work with developers to spec and implement tracking that requires backend/API work
  • Establish standards and enable the team
  • Create agency-wide standards for GA4 and GTM implementation, plus QA processes that stick
  • Build documentation, playbooks and self-serve resources so teams can work independently
  • Configure Funnel.io and set up monitoring/alerts for tracking failures and data quality
  • Train channel specialists on tracking best practices and proper measurement
What we offer
What we offer
  • 24 days holiday plus 3 days over Christmas
  • An additional day of holiday for each year of service, up to a total of 5 extra days
  • The option to buy an extra week’s holiday per year
  • 0.5-day life balance day each month to do whatever you want (excludes December)
  • Early finish on a Friday
  • Private health insurance which covers pre-existing conditions, cancer care and gives cashback for routine optical and dental treatments
  • Life assurance
  • Pension scheme
  • Enhanced maternity and paternity pay
  • A £1,000 payment for referring a new hire
  • Fulltime
Read More
Arrow Right

Lead Advanced Analytics, Digital & AI Products

The Analytics Centre of Excellence (ACOE) at Airbnb, based in India, is a hub of...
Location
Location
India , Bangalore
Salary
Salary:
2940000.00 - 4170000.00 INR / Year
airbnb.com Logo
Airbnb
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Min 8 or more years in industry experience and a degree (Masters or PhD is a plus) in a quantitative field (e.g., Statistics, Econometrics, Computer Science, Engineering, Mathematics, Data Science, Operations Research)
  • Expert communication and collaboration skills with the ability to work effectively with internal teams in a cross-cultural and cross-functional environment. Ability to conduct rigorous analysis and communicate conclusions to both technical and non-technical audiences
  • Strong expertise in Python, SQL, A/B testing platforms and best practices
  • Expertise in EDA, hypothesis testing, significance testing, regression, clustering techniques, concepts of NLP/Text Mining, machine learning and deep learning techniques, language model fine-tuning etc
  • Understanding of LLM architectures (e.g., prompt chains, retrieval augmentation, orchestration frameworks like LangChain or DSPy)
  • Data engineering foundations, including ability to work with data engineering teams on pipeline design, metric computation jobs, data model changes, and maintaining reliable end-to-end metric systems
  • Familiarity with Agentic AI systems, human-in-the-loop design, and AI observability best practices
  • Experience partnering with internal teams to drive action and providing expertise and direction on analytics, data science, experimental design, and measurement
  • Experience designing and building metrics, from conception to building prototypes with data pipelines
Job Responsibility
Job Responsibility
  • Data thought partner to product and business leaders across marketplace teams through providing insights, recommendations, and enabling data informed decisions
  • Drive day to day product analytics and build scalable analytical solutions
  • Develop a deep understanding of how guests and hosts interact with our CS products including but not limited to AI Assistant, IVR and other agent assisting tools to improve the customer experience
  • Owning the product analytics roadmap, prioritisation & delivery of solutions in the Contact Center Product space
  • Own projects from start to end: building out timelines, key milestones, providing regular updates to product managers, analytics management and delivery against agreed timelines
  • Lead end-to-end measurement for AI systems, aligning metrics with business outcomes, user experience, and trustworthiness
  • Collaborate with engineering to define scalable logging and ensure observability across agentic and LLM workflows
  • Lead the design and evaluate A/B and causal tests to quantify impact of AI features and optimisations
  • Translate insights into strategic recommendations for senior leaders
  • shape product priorities through data
What we offer
What we offer
  • bonus or incentives
  • one or more equity programs
  • benefits
  • Employee Travel Credits
Read More
Arrow Right