Digital Analyst

• Managing and compiling media campaign data from various campaign platforms while developing KPI frameworks and digital analytics tagging recommendations
• Monitoring day-to-day campaign performance and maintaining an in-depth understanding of client’s overall business and marketing objectives
• Analyzing campaign performance for optimization opportunities and working to uncover trends and areas for campaign optimization
• Creating dashboards and reports in client-friendly formats that assess campaign delivery against KPIs and identify opportunities to improve campaign performance
• Communicating and visualizing metrics into a digestible format for all levels of understanding

• Ideal Candidate has a Bachelor’s degree and previous experience as a digital or reporting analyst
• Minimum of 2 years of experience
• Working knowledge of Google Analytics, Google Adwords, and Microsoft Adcenter
• Prior experience with third-party ad-serving and campaign trafficking preferred
• Highly organized and able to prioritize multiple demands in a fast-paced environment
• Experienced in data management and well-versed in the use of analytical tools such as Microsoft Excel, Looker Studio, Tableau, or other BI tools
• Strong written and communication skills
• Ability to work well independently and collaborate effectively with media and client services teams

Knowledge of Google Tag Manager and Google Campaign Manager a plus

• Social committee
• Volunteer outings
• Charity drives
• Professional development opportunities
• Personal enrichment benefits