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As a Digital Analyst at 160over90, you’ll play a critical role in measuring and optimizing media campaign performance. You’ll transform data into actionable insights that drive client success and shape strategic decisions. This role offers exposure to cutting-edge analytics tools, cross-functional collaboration, and opportunities to influence high-profile campaigns.
Job Responsibility:
Partner with cross-functional teams to set clear campaign objectives, define KPIs, and establish robust measurement frameworks that demonstrate impact
Implement conversion pixels across websites to ensure campaign goals are accurately measured and aligned with our campaign goals
Ensure data integrity across multiple platforms, proactively run routine QA checks, and troubleshoot technical issues
Implement and manage various dashboards that fuel internal and external understanding of objectives and investments
Collaborate with internal teams to interpret data, extract insights, and connect performance to overall campaign objectives
Turn complex data into compelling stories that inspire confident decisions among clients and stakeholders
Lead client-facing reporting calls and serve as the Analytics point of contact across a number of clients
Deliver analysis and optimizations during live campaigns, based on client feedback
Respond to ad-hoc requests to guide real-time campaign decisions
Champion innovation by identifying new tools, methodologies, and approaches to enhance campaign measurement and reporting
Support the broader analytics team with data initiatives across the wider 160over90 organization
Work closely with clients, agency colleagues, and internal teams to deliver services and solutions on time while adhering to security, analytics, and measurement best practices and guidelines
Requirements:
A minimum of 2–3 years of experience in analytics and measurement with hands-on expertise in databases and data sources
Bachelor’s Degree in one of the following disciplines: Marketing/Advertising, Business, Data Science, Mathematics/Statistics, Economics, or Computer Science
Critical thinker with the ability to understand database and analytics requirements
Experience with running periodic security and compliance assessments
Strong technical, process, and problem-solving proficiency
Exceptional interpersonal and communication capabilities
Nice to have:
Technical Proficiency with: Google Tag Manager, Google Analytics 4 (GA4)