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Digital Implementation Analyst role in Bristol. You will be developing and delivering analytics tagging and reporting suites across ecommerce data, overseeing analytics effectiveness, and configuring platforms like Adobe Analytics and GA4.
Job Responsibility:
Developing and delivering analytics tagging and reporting suites across ecommerce data
Overseeing the effectiveness of analytics and ensuring accuracy and best practices are maintained
Hands-on configuration of platforms such as Adobe Analytics and GA4, along with tag management systems such as Tealium
Planning and delivering tracking for both new and existing website features
Ensuring marketing activities are tracked and measured in a robust and efficient manner
Providing ongoing assessment and audit of current analytics tools and data layer, working to continually improve both new and existing tags
Ensuring all data collected and made available via analytics is GDPR compliant
Providing support to the wider Ecommerce team, enabling best practice reporting, and collaborating in the design of dashboarding, segmentation and KPIs
Requirements:
Experience within an e-commerce role
Experience with at least one digital analytics platform (Adobe ideally)
Good working knowledge of Google products such as Search Console or Adwords
Familiarity with front-end code HTML, js, CSS, and javascript
Excellent knowledge of Tag Management Systems, ideally Tealium and GT
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