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We are looking for a Digital Advertising Specialist to support targeted online marketing initiatives for a long-term contract opportunity. This role is ideal for someone who can manage paid digital campaigns across multiple channels, interpret performance data, and help improve audience engagement through thoughtful campaign execution. You will work on strategies that strengthen brand visibility, optimize advertising spend, and contribute to measurable marketing results.
Job Responsibility
Plan, launch, and refine digital advertising campaigns across paid search, paid social, and email marketing channels
Monitor campaign performance regularly and adjust targeting, budget allocation, bidding, and creative elements to improve outcomes
Use analytics tools to evaluate traffic, conversions, and engagement trends, then translate findings into actionable recommendations
Partner with internal stakeholders to align campaign objectives with broader marketing priorities and business goals
Develop audience-focused messaging and coordinate ad content that supports acquisition, retention, and brand awareness efforts
Track key performance indicators and prepare clear reports that summarize campaign effectiveness and opportunities for improvement
Support ongoing optimization of digital marketing processes and platform usage to increase efficiency and campaign impact
Requirements
Experience managing digital marketing campaigns across paid media channels, including Google Ads and paid social platforms
Background in digital marketing and advertising in the Healthcare space
Hands-on knowledge of email campaign execution and performance measurement
Proficiency with Google Analytics and the ability to interpret campaign data accurately
Strong understanding of digital advertising metrics such as click-through rate, conversion rate, cost per acquisition, and return on ad spend
Ability to balance multiple priorities while maintaining attention to detail in campaign setup and optimization
Effective communication skills with the ability to present performance insights and recommendations clearly