Digital Advertising Specialist

• Create compelling and visually appealing ad content, including text, images, videos, and other media, tailored to each platform’s ad format
• Launch, monitor, and optimize advertising campaigns on Google Ads, YouTube, Facebook, Instagram and LinkedIn to ensure they meet performance objectives
• Define and target specific demographics, interests, and behaviors on Facebook and Instagram, as well as on YouTube, to reach the right audience
• Choose optimal ad placements on these platforms, such as the Google Display Network, YouTube video ads, and Facebook/Instagram feeds and stories
• Set up and manage conversion tracking to measure the effectiveness of ad campaigns, including tracking online sales, lead generation, or other desired actions
• Improve ad quality scores on Google Ads by ensuring ad relevance, landing page quality, and expected click-through rates
• Ensure ad content complies with platform policies and industry regulations
• Stay up-to-date with changes and updates to the advertising platforms and adjust strategies accordingly
• Collaborate with the creative team to ensure ad content is visually engaging and aligns with the brand’s messaging
• Hit performance metrics agreed upon
• Consistently communicate results, issues, and ideas with management

• Bachelor’s degree in Marketing, Business, Statistics, or a related field
• Proven experience in digital marketing analytics, with a focus on Google Tag Management and Google Analytics
• Strong analytical skills and proficiency in data analysis tools
• Excellent communication and presentation skills
• A computer with dual monitor setup is required
• Computer with at least 8GB of RAM
• Must have at least 25 MBPS internet speed

Google Tag Manager and Google Analytics certifications are a plus

• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent work-from-home setup
• Unlimited FREE access to MAG School courses and SOP Library
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
• Opportunities for professional development and career advancement