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Portico Logo Portico · Marketing, Digital Marketing, SEO, SEM

Digital Advertising Specialist

United States Contract work 75.00 - 100.00 USD / Hour · Job Posted March 22, 2026
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Job Description

The ITHAKA marketing team seeks an independent contractor for the role of Digital Advertising Specialist (Independent Contractor) to enhance and execute digital marketing activities, particularly in paid search and paid social media advertising. In this role, you will focus on managing and optimizing Google Ads and LinkedIn campaigns, with an emphasis on ad account management, strategic audience targeting, ad development, performance tracking, and evidence-based adjustments to ad campaign strategies.

Job Responsibility

  • Increase brand awareness, engagement, and conversions through digital advertising
  • Optimize ad spend for maximum ROI
  • Implement data-driven ad strategies
  • Align advertising efforts with overall campaign marketing goals across ITHAKA’s portfolio of products and services
  • Develop and refine paid search strategies aligned with JSTOR’s mission and goals
  • Manage and optimize ITHAKA’s Google Ads account, including Google for Nonprofits grant utilization
  • Develop digital advertising implementation plan
  • Provide optimized campaigns and recommendations for scaling
  • Provide ad creative (copy, graphics, videos) in partnership with digital marketing and creative teams
  • Provide performance reports with actionable insights

Requirements

  • Experience managing and optimizing Google Ads and LinkedIn campaigns
  • Experience with ad account management, strategic audience targeting, ad development, performance tracking, and evidence-based adjustments to ad campaign strategies
  • Ability to conduct market research and understand brands, products, services, and marketing objectives
  • Ability to support definition of target audiences and buyer personas
  • Ability to identify digital advertising opportunities aligned with business goals
  • Ability to identify metrics for campaign measurement
  • Ability to conduct keyword research to inform high-performing ad copy
  • Ability to monitor and optimize budget pacing, bid strategies, and audience targeting
  • Ability to strategize and execute LinkedIn ad campaigns
  • Ability to manage audience segmentation and targeting
  • Ability to consult on compelling ad copy and collaborate on creative assets
  • Ability to monitor ad performance and make real-time adjustments
  • Ability to conduct A/B testing on copy, creative, and targeting
  • Ability to optimize and deliver regular performance reports on key metrics
  • Ability to manage budgets and adjust bids based on performance insights
  • Ability to deliver insights and recommendations for continuous improvement
  • Ability to effectively communicate and collaborate with internal teams and stakeholders
  • Ability to ensure all ads meet platform guidelines and industry best practices
  • Ability to stay updated on digital advertising trends and algorithm changes
  • Must be a self-starter with a high level of accountability
  • Ability to manage projects independently and meet deadlines in a remote work environment
  • Must be authorized to work in the United States without requiring any type of immigration sponsorship
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