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The Digital Marketing Ad Manager is a collaborative role with key marketing stakeholders as well as third-party vendors to help develop strategic campaigns and to oversee the execution of digital marketing plans, including but not limited to, the websites and advertising associated with community-wide marketing campaigns, email communications, and platforms designed to support lead generation, lead conversion optimization and reputation marketing.
Job Responsibility:
Serve as primary digital advertising execution lead ensuring deliverables are provided to third-party vendors and/or channels on-time, within scope, and within budget on behalf of Marketing team members
Coordinate internal resources and/or third parties/vendors for any part of the execution of digital marketing including but not limited to, digital advertising, changes to websites, SEO optimizations and content marketing
Monitor budgets, performance, optimizations, ensuring digital marketing performance meets and exceeds goals. Analyze data and provide recommendations as needed
Identify gaps in marketing data and conversion opportunities through segmentation and analysis. Review as needed with key stakeholders
Communicate platform changes and updates relating to capabilities and functionality
Manage changes to project scope, schedule and costs as needed to support digital marketing objectives and goals for a particular strategy as identified by key stakeholders
Collaborate on the creation, distribution, and list management within our marketing automation platform
Continue to review and refine processes to simplify and create efficiencies. Seek feedback and incorporate into future activities
Execute and meet the strategic objectives set by Marketing leadership
Other duties as assigned
Requirements:
Bachelor’s Degree preferred, (emphasis on Marketing, Advertising, Communications or Journalism)
Minimum three (3) years of digital and traditional Marketing experience in a corporate or agency environment
Proactive with a working knowledge of current marketing tools and strategies in order to execute successful marketing campaigns
Experience with Microsoft Office, social media platforms and marketing automation programs and database marketing
What we offer:
medical, dental, vision, life and disability insurances, paid time off and paid holidays
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