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Digital Advertising Manager

United Kingdom, Birmingham Employment contract · Job Posted March 13, 2026
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Job Description

We’re looking for a Paid Advertising Manager to take ownership and hands-on delivery of paid media across the Ampa 'house of brands'. This is a foundational role — the first dedicated paid specialist in the team — combining day-to-day campaign delivery with growing responsibility for planning, performance and commercial impact. You’ll be accountable for turning paid media investment into high-quality, commercially useful leads, not just clicks or cost-per-lead metrics. You’ll work closely with digital, content, brand, BD and CRM stakeholders to ensure paid advertising supports wider growth priorities, sector strategies and client acquisition goals.

Job Responsibility

  • Own the planning, delivery and optimisation of paid advertising across multiple brands and service lines
  • Manage and optimise six-figure annual paid media budgets across the group
  • Take hands-on responsibility for campaign build, optimisation and testing
  • Continuously optimise campaigns to improve conversion quality, lead relevance and efficiency
  • Define and track success metrics aligned to commercial outcomes
  • Use GA4, ad platform data and CRM insight to assess performance
  • Produce clear, insight-led reporting
  • Collaborate with digital and content teams on landing pages, messaging and CRO
  • BD teams and fee earners to understand lead quality and commercial feedback and CRM stakeholders to improve visibility of lead outcomes and pipeline impact
  • Establish best practice standards for paid media across the group

Requirements

  • Proven experience managing PPC and paid media in-house or agency-side
  • Strong hands-on experience with Google Search
  • Experience running LinkedIn Ads, ideally in a B2B or professional services context
  • Solid understanding of GA4, conversion tracking and performance measurement
  • Commercial mindset with the ability to link spend to outcomes
  • Confident communicator, able to explain performance and recommendations clearly

Nice to have

  • Experience in professional services, B2B or regulated environments
  • Experience in B2C, particularly Personal Injury, Clinical Negligence
  • Familiarity with CRO and landing page optimisation
  • Experience working with CRM data or lead feedback loops
  • Exposure to YouTube or upper-funnel paid activity

What we offer

  • Agile working
  • Blended approach to where and how we work
  • Flexible working culture
  • Empowered working
  • Genuine flexibility
  • Award-winning development
  • Multi-brand experiences
  • Diverse expertise
  • Modern tech

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