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We’re looking for a Paid Advertising Manager to take ownership and hands-on delivery of paid media across the Ampa 'house of brands'. This is a foundational role — the first dedicated paid specialist in the team — combining day-to-day campaign delivery with growing responsibility for planning, performance and commercial impact. You’ll be accountable for turning paid media investment into high-quality, commercially useful leads, not just clicks or cost-per-lead metrics. You’ll work closely with digital, content, brand, BD and CRM stakeholders to ensure paid advertising supports wider growth priorities, sector strategies and client acquisition goals.
Job Responsibility:
Own the planning, delivery and optimisation of paid advertising across multiple brands and service lines
Manage and optimise six-figure annual paid media budgets across the group
Take hands-on responsibility for campaign build, optimisation and testing
Continuously optimise campaigns to improve conversion quality, lead relevance and efficiency
Define and track success metrics aligned to commercial outcomes
Use GA4, ad platform data and CRM insight to assess performance
Produce clear, insight-led reporting
Collaborate with digital and content teams on landing pages, messaging and CRO
BD teams and fee earners to understand lead quality and commercial feedback and CRM stakeholders to improve visibility of lead outcomes and pipeline impact
Establish best practice standards for paid media across the group
Requirements:
Proven experience managing PPC and paid media in-house or agency-side
Strong hands-on experience with Google Search
Experience running LinkedIn Ads, ideally in a B2B or professional services context
Solid understanding of GA4, conversion tracking and performance measurement
Commercial mindset with the ability to link spend to outcomes
Confident communicator, able to explain performance and recommendations clearly
Nice to have:
Experience in professional services, B2B or regulated environments
Experience in B2C, particularly Personal Injury, Clinical Negligence
Familiarity with CRO and landing page optimisation
Experience working with CRM data or lead feedback loops