Digital Acquisition Manager

• Managing different Digital Acquisition budgets, maximizing return on investment whilst making sure spend goes towards our most profitable prospects
• Create, implement, track, analyze, and optimize campaigns across Meta, Google, TikTok, and other channels
• Conduct recurring weekly and monthly SEA and paid social optimization tasks (i.e., keyword expansion, ad testing, audience approach, creativity management, etc.)
• Contribute to, provide, and drive optimization at a granular level, including bidding, audience, creative, ad copy, landing page, and analytics
• Support in reporting and analysis, identifying areas of growth & opportunity
• Focus on automating and optimizing all biddable-related tasks
• Working hand in hand with the team on building the “present of digital acquisition” (AI, automation, reporting, campaign structure, etc)
• Collaborate in developing and driving learning agendas, split tests, new platform capabilities, and new industry trends, also with other teams

• 3 or more years of experience in managing complex performance campaigns with sizable budgets
• Experience at a technology, digital marketplace, or travel company is a plus
• Advertising Effectiveness & Experimentation: Previous work running advertising effectiveness experiments, including A/B, audiences, geographic, and bidding experimentation
• Confident with media and business KPIs (CPC, CTR, CR, CPA, ROAS, etc.)
• Strong knowledge of bidding strategies, with emphasis on DD / U shape attribution
• Familiarity with ad rules, scripts, and bidding tools
• Analytics Tools Proficiency: Experience with Google Analytics, GTM, and other comparable platforms
• working knowledge of G-sheet/Excel
• Passion for Customer Acquisition & Consumer Paths
• Stay ahead of new platform capabilities, industry trends, and emerging technologies to drive innovation
• Good predisposition to prioritize your workload with minimal supervision
• Clear and thorough communication skills, both verbal and written
• Fluent in both Italian and English

Experience at a technology, digital marketplace, or travel company

• A free WeRoad trip every year
• A buzzing workspace – Join our vibrant co-working space and community
• Opportunities to learn – We invest in your growth through training and development
• Best-in-class benefits – Generous parental leave, wedding & baby bonus
• Unlimited holiday
• Extra benefits – Meal vouchers (€8/day – when applicable), a €1,000 bonus for your wedding or civil union, and a one-off bonus when you hit 5 years with us
• New parent support – €3,600/year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad)
• Fun – Team events, Travel Coordinator meet-ups, and unforgettable moments
• Hybrid working - Remote and flexible working, and we support you to work from your destination of choice up to 1 month per year