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Digital Acquisition Manager – eCommerce

vitacohealth.com Logo

Vitaco Health Ltd

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Location:
Australia , Sydney

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Category:
-

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Contract Type:
Employment contract

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Salary:

Not provided

Job Description:

Reporting to the Head of eCommerce, the Digital Acquisition Manager will own and scale digital acquisition for Vitaco’s direct-to-consumer (DTC) stores across multiple brands and regions. The mission is to drive profitable new-to-brand growth, strengthen customer lifetime value, and accelerate payback horizons as Vitaco expands internationally—with a key focus on the USA. You’ll combine strategic leadership with hands-on execution across performance marketing, analytics, and optimisation, ensuring Vitaco’s digital ecosystem continues to deliver exceptional growth and customer experience.

Job Responsibility:

  • Lead the development and implementation of Vitaco’s 3-year eCommerce acquisition strategy across ANZ, USA, and the Middle East
  • Translate business and brand goals into actionable digital marketing plans focused on customer acquisition and profitable growth
  • Manage end-to-end performance media, including Meta, Google, YouTube, TikTok, influencer, affiliate, GEO, and SEO programs
  • Oversee budget stewardship across multiple markets, ensuring responsible pacing, forecasting, and ROI delivery
  • Manage the digital marketing calendar – campaigns, promotions, product drops, and seasonal activations
  • Deliver clear performance analytics (ROAS, CAC/CPA, NTB, revenue, LTV, MER) with actionable insights and recommendations
  • Drive continuous experimentation – testing creative, audiences, offers, and landing pages using CRO and A/B testing tools
  • Collaborate with agencies and internal teams across Brand, eCommerce, Creative, Sales, and Operations to deliver integrated campaigns
  • Foster a test-and-learn culture, ensuring optimisation of creative, bidding, and channel mix to maximise efficiency and impact
  • Stay ahead of digital trends, leveraging new technologies and AI tools to strengthen acquisition performance

Requirements:

  • Tertiary qualification in Marketing, Business, or a related discipline
  • 4+ years’ hands-on experience in performance marketing within a DTC eCommerce environment
  • Proven ability to scale spend while improving efficiency and customer quality
  • Demonstrated capability in managing multi-market campaigns, ideally with exposure to the US market
  • Strong understanding of SEO, GEO, CRO, and attribution models
  • Experience with Shopify, Klaviyo, and advanced analytics tools such as GA4 and Power BI
  • Strong stakeholder management and collaboration skills with cross-functional teams and agencies

Nice to have:

  • SA360
  • A/B testing tools
  • heatmaps/session replay (Clarity)
What we offer:
  • Competitive salary
  • WFH with 3 days office, 2 days from home and gliding time
  • Health & wellness perks – discounts on our amazing products
  • Wellbeing support – in-house naturopaths, nutrition experts, and EAP access
  • Continuous learning & development opportunities
  • Work-life balance – enjoy your birthday off every year
  • A supportive, passionate, and innovative team culture

Additional Information:

Job Posted:
January 20, 2026

Expiration:
February 15, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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