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As Digital Acquisition Executive for Travelodge you’ll maximise the return on investment of digital paid media advertising channels. You’ll assist the Acquisition team to deliver an increase in website bookings, revenue and visits while supporting key hotels and hotel locations identified by the business. You’ll be responsible for the management, optimisation and delivery of digital sales KPIs for at least one digital paid media channel.
Job Responsibility:
Maximise the return on investment of digital paid media advertising channels
Assist the Acquisition team to deliver an increase in website bookings, revenue and visits while supporting key hotels and hotel locations identified by the business
Be responsible for the management, optimisation and delivery of digital sales KPIs for at least one digital paid media channel
Requirements:
Proven experience managing at least one digital paid media channel (such as display, social or affiliates)
Strong understanding of digital marketing, acquisition/media channel management or ecommerce
Confident in managing agencies and working collaboratively with in-house teams
Strong communication skills
Strong analytical capability, including experience using reporting and optimisation tools such as Google Analytics, Excel and AI tools
Solid understanding of budgeting, forecasting and channel-specific KPIs
Good grasp of digital media best practice
Highly motivated, organised and detail-oriented
Comfortable working in a fast-paced, results-driven environment with a clear focus on performance, delivery and optimisation
What we offer:
Bonus
Contributory pension scheme
Single cover private health care
50% personal discount for hotel bookings and great friends and family discounts too
25 days holiday + bank holidays, increasing with length of service