Digital Account Manager Job at Ralecon (Bengaluru)

Job Description

As a Digital Account Manager (DAM) at Ralecon, you will play a crucial role in driving client satisfaction and project success. You will be the primary point of contact between clients and our internal teams, ensuring seamless communication and the successful execution of digital strategies. Your expertise in digital marketing, coupled with your ability to manage client relationships and project timelines, will be key to achieving exceptional outcomes for our clients. The Digital Account Manager (DAM) is responsible for managing client relationships, overseeing project execution, and ensuring the timely delivery of high-quality digital marketing solutions. You will work closely with clients to understand their needs, strategize, execute, and optimize campaigns, and provide detailed progress reports. Your role will involve regular communication with clients and internal teams to address queries, manage risks, and identify opportunities for improvement and growth.

Job Responsibility

Act as the primary point of contact between clients and internal technical teams
Stay up to date on the project progress and keep the project on track
Ensure projects are completed on or before the scheduled deadline
Ensure the deliverables are of utmost quality and are delivered on time
Identify potential risks and communicate them to the wider team
implement effective risk mitigation strategies
Maintain high levels of stakeholder engagement and satisfaction
Utilize Zoho Cliq for real-time communication and collaboration with stakeholders
Effectively communicate project-related information to stakeholders, including MoMs, scheduling meetings, and follow-ups
Take full control of client calls on a weekly and monthly basis, ensuring client satisfaction and proper communication with the team
Support the internal teams in obtaining quick client approvals
All approvals and communications related to client deliverables must be documented via email
Take prompt action to resolve client escalations
Ensure that issues are escalated to the appropriate levels within the organization for swift resolution and client satisfaction
Handle internal team member escalations effectively, ensuring all concerns are addressed promptly and professionally
Streamline critical projects to ensure timely and successful delivery
Identify and address website issues monthly, informing the team of major issues
Discuss action plans with the team, providing suggestions and feedback
Update and track MoM tasks, ensuring timely completion through Zoho tasks
Review completed and pending tasks regularly, providing feedback and taking responsibility for long-pending tasks from clients
Review content outlines, topics, and the entire content, ensuring they are free of grammatical errors, plagiarism, and in line with the deliverables before sending it to the client for obtaining their approval
Conduct monthly project performance reviews to ensure that each client project is progressing according to the agreed Plan of Action (POA) and is on track to achieve the client deliverables within the agreed timelines
Suggest growth plans and strategies to take projects to the next level
Receive raw PPTs containing technical data and enhance them by adding insights, challenges, and formatting
Ensure the presentation is well-structured, with a clear index and logical flow
Thoroughly understand the data presented and incorporate strategic insights to enhance the overall presentation
Prepare the presentation to be neat, professional, and engaging before delivering it to the client
Ensure that the final presentation effectively communicates key findings, strategies, and recommendations, and is shared with the client in a timely manner
Manage a minimum of 10 client projects simultaneously
Rigorously follow up regularly with all stakeholders to ensure client deliverables are completed within the agreed budget and timelines
Must respond in a timely manner to all stakeholder emails and Zoho Cliq messages
Communication must be professional with all stakeholders
Collaborate with both internal and external stakeholders to ensure client deliverables are completed within the agreed budget and timelines
Take initiative in self-directed learning and development to stay updated with industry trends, digital marketing strategies, and client management best practices
Contribute innovative ideas for process improvement and solving business problems, ensuring continuous enhancement of strategies and operations
Ensure all reports, data, and details shared with clients are vetted and checked for basic accuracy and quality
Must prepare thoroughly for all client meetings and immediately send out the MoM to all attendees
All formal communication is to be conducted via email, and all emails must be promptly replied to
All tasks assigned in Zoho Projects are to be completed, and Zoho Projects must be used fully to ensure proper task management and tracking
Ensure clients are retained, satisfied, and happy with the services offered
Play a crucial role in renewing contracts and extending the customer lifetime value
Actively solicit feedback from Head of Digital Operations (HODO), SEO Manager(s) (SEOM), Web Development Manager (WDM), Team Lead – Design (TLD), Content Coordinator (CC) and Senior Leadership members to foster a culture of continuous improvement
Ensure all projects and tasks are completed within the defined scope, maintaining high standards of quality and meeting client expectations
If any client requests work outside the defined scope, obtain approval from the Head of Digital Operations (HODO) or Senior Leadership Team members before proceeding with the additional work
Willingly undertake any other tasks as assigned by the Head of Digital Operations (HODO) or Senior Management to support overall team objectives

Requirements

A degree in Marketing, Communications, Information Technology, or a related field is preferred
MBA in Sales & Marketing is a plus
Proven experience in digital marketing and account management
SEO or digital marketing certifications (e.g., Google Analytics, HubSpot) are a plus
Strong understanding of digital marketing principles and practices
Excellent written, verbal and presentation skills
Neat and well-groomed appearance
Great networking and negotiation skills
Ability to understand client needs and tailor strategies accordingly
Proficient in leveraging data analytics to optimize client account management strategies
High attention to detail to ensure accuracy in reporting and monitoring project performance
Excellent time management skills to meet deadlines for all project activities
Ability to proactively identify and resolve issues impacting project performance
Flexibility to adapt to changing client requirements and digital marketing trends
Ability to work collaboratively with project leads, team leaders, and other stakeholders to achieve common goals
A proactive approach to managing client expectations and resolving escalations promptly
Be innovative in providing solutions and process improvements to continuously enhance the effectiveness of digital marketing strategies

Nice to have

SEO or digital marketing certifications (e.g., Google Analytics, HubSpot) are a plus
MBA in Sales & Marketing is a plus

What we offer

A competitive compensation package along with ample opportunities for career growth
Our work environment is supportive, encouraging innovation, and you’ll be part of a dynamic team that values your skills and contributions

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Digital Account Manager

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