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The Diagnostic Sales Manager (“DSM”) will manage their territory market share, book of business, and growth goals by promoting, selling, and supporting Antech Reference Lab services, In-house Diagnostics, Telemedicine offerings, and Imaging systems in partnership with Equipment Specialists, and other regional Mars Science and Diagnostic (“SDx”) offerings. The DSM will serve as an advisor, leader, and technical expert to support peer mentorships and will support colleagues/functions to develop sales tactics to expedite the closure of new business and renewals and resolve complicated customer issues.
Job Responsibility:
Create and implement territory coverage plans for optimal account coverage
Conduct 85%+ in-person sales calls to promote, sell, and service existing and potential animal hospitals, veterinarians, and staff to achieve growth targets
Increase the Diagnostic revenue growth for both Reference Lab, imaging, and In-house Diagnostics (IHD) equipment, tests, and services year over year through new account acquisition and existing account upgrades and development
Able to independently advance sales to the closure of business contracts while seeking appropriate approvals per the sales operations process
Create and implement a quarterly sales plan to achieve sales goals and objectives per the sales compensation plan
Provide IHD and Reference Lab diagnostic product education, training, support, and service, including consultation at staff in-service and veterinarian seminars
Identifies customer needs, translates them to provide additional products and services, and provides customers with the best solution to their current practice needs
Fiscally manage territory by controlling expenses, renewing and signing new contracts, and prospecting new business opportunities using strong prioritization
Build and maintain relationships with referral sources to establish a solid base of new business opportunities
Cooperates and collaborates with Inside Sales Teams, including Customer Success Representatives, to secure leads and identify customer needs
Shares important insights and competitive market information to regional and senior leadership
Enhance overall customer experience by researching customers before site visits allowing for tailored messages and anticipation of issues to reduce the number of contacts to close/renew business
Demonstrates and believes in Antech's lab diagnostics services, IHD equipment, and Imaging systems as the best solution for veterinary practices’ diagnostic needs
Coordinate daily support activities and customer activities at meetings as assigned
Maintains Salesforce (CRM) customer and business date and other system records accurately and thoroughly
Identify, target, and acquire new business opportunities
Negotiates and implements mutually beneficial contractual relationships for customers and the company
Adheres to typical pricing guidelines and seeks exceptions only when they maintain mutuality
Utilize approved sales collateral to support promotional and territorial needs
Partner with cross-functional teams and internal resources to co-promote full portfolio of Antech services and products
Collaborates with Sr. Equipment Specialists and Regional Managers to identify critical opportunities where practitioners are ready to purchase the full diagnostic suite, including, but not limited to, IHD, Sound/Cuattro, AIS, and Reference Lab services
Manage, maintain, and safeguard all company assets consistently and in compliance with administrative and reporting responsibilities
Completes these and other job duties in accordance with the Five Principles of Mars and Antech’s Conduct and Ethics policies
Provide product and lab diagnostic support and service, including consultation at staff in-services and veterinarian seminars
Conduct quarterly business reviews (or as directed) for current clients
Assist in establishing the company as the leader in animal lab diagnostics services, products and veterinary practice solutions, within SDX portfolio
Complete administrative duties as required, including timely, daily forecasting and updating of Antech CRM with all sales activities
Learn and maintain competitive knowledge within the diagnostics and animal healthcare space
Demonstrable success in previous employment indicated by high level of sales performance with a track record of prospecting, pre-call planning and closing deals