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The Diagnostic Sales Manager (“DSM”) will manage their territory market share, book of business, and growth goals by promoting, selling, and supporting Antech Reference Lab services, In-house Diagnostics, Telemedicine offerings, and Imaging systems in partnership with Equipment Specialists, and other regional Mars Science and Diagnostic (“SDx”) offerings. The DSM will serve as an advisor, leader, and technical expert to support peer mentorships and will support colleagues/functions to develop sales tactics to expedite the closure of new business and renewals and resolve complicated customer issues.
Job Responsibility:
Create and implement territory coverage plans for optimal account coverage
Conduct 85%+ in-person sales calls to promote, sell, and service existing and potential animal hospitals, veterinarians, and staff to achieve growth targets
Increase the Diagnostic revenue growth for both Reference Lab, imaging, and In-house Diagnostics (IHD) equipment, tests, and services year over year through new account acquisition and existing account upgrades and development
Able to independently advance sales to the closure of business contracts
Create and implement a quarterly sales plan to achieve sales goals
Provide IHD and Reference Lab diagnostic product education, training, support, and service
Identifies customer needs and provides customers with the best solution to their current practice needs
Fiscally manage territory by controlling expenses, renewing and signing new contracts, and prospecting new business opportunities
Build and maintain relationships with referral sources
Cooperates and collaborates with Inside Sales Teams
Shares important insights and competitive market information to regional and senior leadership
Enhance overall customer experience by researching customers before site visits
Demonstrates and believes in Antech's lab diagnostics services, IHD equipment, and Imaging systems
Coordinate daily support activities and customer activities at meetings as assigned
Maintains Salesforce (CRM) customer and business date and other system records accurately and thoroughly
Identify, target, and acquire new business opportunities
Negotiates and implements mutually beneficial contractual relationships
Adheres to typical pricing guidelines
Utilize approved sales collateral
Partner with cross-functional teams and internal resources to co-promote full portfolio of Antech services and products
Collaborates with Sr. Equipment Specialists and Regional Managers
Manage, maintain, and safeguard all company assets
Provide product and lab diagnostic support and service
Conduct quarterly business reviews for current clients
Assist in establishing the company as the leader in animal lab diagnostics services
Complete administrative duties as required, including timely, daily forecasting and updating of Antech CRM
Learn and maintain competitive knowledge within the diagnostics and animal healthcare space
Demonstrable success in previous employment indicated by high level of sales performance with a track record of prospecting, pre-call planning and closing deals
Proficient with Microsoft Office suite and CMS, such as Salesforce and ability to quickly learn new technologies used to support sales
Strong sales and closing skills
Strong verbal and written communication skills with the ability to influence and negotiate with clients and co-workers/peers
Strong interpersonal skills and the ability to build strong client relationships and loyalty to Antech
Must be professionally mature and able to adapt to independent and team-oriented environment
Ability to close new business within short sales cycles
Ability to execute sales strategies in a complex, multi-faceted, fast-paced environment
Ability to train peers on the day-to-day sales processes
Ability to use data to inform the leadership team of regional high-priority opportunities
Ability to differentiate core business offerings
Must possess strong logic, reasoning skills, and a passion for the business with a strong drive to achieve results
Must have the ability to plan for, prioritize, and execute multiple recurring and ad hoc tasks
Strong computer and analytical skills with the ability to analyze and utilize client data to drive growth opportunities
Must have the ability to work well under time constraints
Must have the ability to take own initiative and work independently
Must be able to communicate effectively and tactfully with all levels of the organization in person, on the phone, and over video conferencing technology
Must have flexible and adaptable attitude to cope with fast fast-changing and complex environment
Must be able to maintain confidentiality and use confidential information appropriately
Must be able to organize and schedule work effectively and effectively adapt to changing priorities
Must be insurable and must maintain a valid driver’s license
Travel by vehicle up to 85% of the time within assigned territory, including overnight travel
Ability to drive up to 4 hours consecutively and overnight travel is required