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We're looking for a Founding Product Marketer who will serve as editor-in-chief for all external developer messaging while building the systems and orchestrating the execution that transforms how OpenRouter communicates with developers and customers. This is an IC PMM role with significant Founder and leadership exposure, at the intersection of product marketing and content creation. You ensure that every piece of content that leaves OpenRouter is technically accurate, strategically aligned, and resonates with technical audiences. You will own the strategy and execution for product launches, model releases, feature announcements, and thought leadership. You'll create the templates, positioning frameworks, and processes that enable founders, engineers, and other builders to communicate authentically and consistently across social media, blog posts, and community channels. This role is about systematizing what works and building the messaging infrastructure that amplifies OpenRouter's technical authority through education, and accessible developer on-ramps. You will use AI extensively to draft, edit, and prototype content and must have demonstrated experience using AI tools and agents as a part of a high-velocity communications calendar.
Job Responsibility:
Serve as Editor-in-Chief: Own editorial quality for all external content—ensuring clarity, consistency, technical accuracy, and strategic alignment across everything OpenRouter publishes
Orchestrate and Systematize Content Strategy: Coordinate and enable internal builders and executives to communicate effectively, ensuring coverage of key product launches and a cohesive point of view across all channels
Own Product Launch Narratives: Develop positioning and messaging for new features, model integrations, and product releases that establish technical authority and differentiation
Build AI-Native Content Systems: Design and manage the "system prompts" for AI-assisted content creation—establishing guardrails, quality standards, and brand guidelines that enable scalable, high-quality output
Enable Founder-Led Marketing: Support executives with ghostwriting, content strategy, and messaging guidance for personal accounts on Twitter, LinkedIn, and other platforms
Requirements:
5-7 years in product marketing or developer marketing, ideally at a technical platform, API-first company, or developer tool
Strong technical fluency with API products, developer workflows, and the ability to understand and communicate complex technical concepts clearly
Exceptional writing and editing skills with demonstrated ability to create compelling content across formats (blog posts, social media, web copy, positioning documents)
Systems thinker with strong process design skills—you build frameworks and templates that enable others to execute consistently
Deep familiarity with developer communities on Reddit, Discord, and Twitter/X
Experience orchestrating content across multiple internal stakeholders and channels without direct management authority
Comfort with AI-native workflows—you embrace automation and AI-assisted content creation while maintaining editorial quality and strategic judgment. You have the technical fluency to serve as first-line reviewer of AI-generated content, validating technical accuracy before engineering review
Self-directed and comfortable with ambiguity—you can define the work, build the systems, and execute without a playbook
Nice to have:
Prior experience in AI/ML, LLM ecosystems, or developer infrastructure products
Track record launching technical products or features with strong content-led strategies
Experience building and managing content systems, style guides, and brand voice frameworks
Strong social media presence or demonstrated ability to create viral, engaging technical content
Familiarity with developer communities, technical Twitter, and how developers discover and evaluate infrastructure tools
What we offer:
Competitive compensation, including base salary and equity
Fully remote team with a strong culture of autonomy and trust