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Developer Advocate

United States, San Francisco Bay Area · Job Posted February 21, 2026
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Job Description

The Developer Advocate will own the end-to-end activation and completion funnel for our partner and customer builders. The core mission of this role is to significantly shorten the time to first value for developers and empower them to build independently on our platform. You will be responsible for creating a cohesive developer journey by integrating documentation, in-product guidance, lifecycle communications, and community programs.

Job Responsibility

  • Design and build our documentation information architecture, creating a high-quality, comprehensive set of resources for our developers/builders
  • Launch and manage behavior-based lifecycle communications (e.g., welcome series, activation nudges, re-engagement campaigns) to guide developers through the funnel
  • Launch and grow a vibrant developer/builder community, showcase successful projects, and generate valuable case studies
  • Work with Product and Engineering to improve the first-time user experience with in-product checklists, contextual docs, and other guidance
  • Define, track, and report on key success metrics to measure the effectiveness of developer enablement and marketing programs

Requirements

  • 5+ years of relevant experience in product marketing, developer relations, developer advocacy, technical marketing, or a similar role
  • Experience with Agentic / Generative AI is a must have
  • Experience working as a software engineer / developer
  • Proven track record of creating and executing successful marketing and enablement programs for a technical audience
  • Strong written and verbal communication skills, with an ability to make complex technical concepts easy to understand
  • Experience with marketing automation tools and CRM systems
  • A data-driven mindset with experience in setting and tracking KPIs
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