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The Developer Advocate will own the end-to-end activation and completion funnel for our partner and customer builders. The core mission of this role is to significantly shorten the time to first value for developers and empower them to build independently on our platform. You will be responsible for creating a cohesive developer journey by integrating documentation, in-product guidance, lifecycle communications, and community programs.
Job Responsibility:
Design and build our documentation information architecture, creating a high-quality, comprehensive set of resources for our developers/builders
Launch and manage behavior-based lifecycle communications (e.g., welcome series, activation nudges, re-engagement campaigns) to guide developers through the funnel
Launch and grow a vibrant developer/builder community, showcase successful projects, and generate valuable case studies
Work with Product and Engineering to improve the first-time user experience with in-product checklists, contextual docs, and other guidance
Define, track, and report on key success metrics to measure the effectiveness of developer enablement and marketing programs
Requirements:
5+ years of relevant experience in product marketing, developer relations, developer advocacy, technical marketing, or a similar role
Experience with Agentic / Generative AI is a must have
Experience working as a software engineer / developer
Proven track record of creating and executing successful marketing and enablement programs for a technical audience
Strong written and verbal communication skills, with an ability to make complex technical concepts easy to understand
Experience with marketing automation tools and CRM systems
A data-driven mindset with experience in setting and tracking KPIs