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At Parkdean Resorts, we're on the lookout for exceptional leaders to join us as Designate General Manager - a key role in our future General Manager talent pipeline. As a Designate General Manager, you’ll work across multiple parks within your region, building the skills and experience needed to progress into your own General Manager position. You’ll play a crucial part in delivering outstanding guest and owner experiences, supporting operational excellence, and driving commercial performance. This is your opportunity to learn how to run a thriving holiday park from end to end. You’ll gain hands-on experience across every department, develop strong commercial and operational capability, and step into real leadership responsibility from day one. Flexibility and regional mobility are essential, as you’ll provide leadership continuity wherever it’s needed most. You’ll work closely with General Managers and Regional Directors to support the delivery of park and regional business plans - ensuring strong performance, consistent standards, and exceptional service. A full UK driving licence is required for this role.
Job Responsibility
Lead and support park operations, deputising for the General Manager and taking full responsibility during periods of absence
Work across all departments, gaining hands-on experience and developing the capability to independently run a large, multi-functional holiday park
Collaborate with General Managers to drive improvements in systems, processes, and overall park performance
Develop strong knowledge of all Group and park systems, supporting Heads of Department and ensuring effective operational use
Support financial performance, including revenue, profit margins, budgets, wage control, and EBITDA delivery
Work closely with our central People Team to recruit, onboard, train, and develop team members at every level
Lead key operational meetings, including HOD meetings, 1:1s, and monthly Health & Safety briefings
Develop and support departmental business plans with performance targets and clear reporting
Use guest feedback and data to shape improvement plans that enhance our owner and holidaymaker experience
Drive commercial opportunities, supporting strategies to maximise sales and profit margins
Ensure effective complaints management in line with company policy
Requirements
Proven senior leadership experience managing large, multi-disciplinary teams
A leadership style that promotes positive culture, teamwork, development, and accountability
Strong commercial awareness, including an understanding of financial performance and EBITDA targets
Excellent communication, influencing, and negotiation skills
Strong IT capability, with the confidence to learn and use a wide range of business systems
Outstanding organisational and planning skills, with the resilience to thrive in a fast-paced environment
Flexibility to work weekends, evenings, and bank holidays when needed
High emotional intelligence, with the ability to lead through change and manage challenging situations
A personal commitment to career growth, with a clear ambition to become a General Manager
A full UK driving licence and flexibility to travel across the region
What we offer
The chance to develop your skills and boost your career across our 65 parks
An Employee Assistance Programme with a 24/7 confidential helpline for counselling and support
A 50% discount for you and a 25% discount for friends and family when booking your holiday with us
A team member discount of 30%, available on everything from food to drinks and leisure activities
Discounts on brands such as Hello Fresh and local gyms