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Design Principal

United Kingdom, London 92100.00 - 103700.00 GBP / Year · Job Posted March 13, 2026
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Job Description

We’re looking for a Design Principal with a strong Service Design focus to provide senior leadership across our design practice and client portfolios. This is a strategic, hands-off-where-needed, deeply influential role for someone who can set direction, raise standards, and help teams turn complexity into meaningful, deliverable services. You’ll operate as a senior design leader within cross-functional client portfolios, while also playing a key role in growing and shaping the design discipline at Softwire. As Design Principal (Service Design), you will be accountable for the quality, direction and impact of service design across a portfolio of work. You’ll balance strategic leadership with selective hands-on involvement, stepping in where your experience creates the most value particularly in shaping work, guiding teams through complexity, and influencing senior stakeholders.

Job Responsibility

  • Set the vision and standard for service design across projects and teams
  • Shape and oversee complex, end-to-end services, particularly in Government and public-sector contexts
  • Ensure service design outputs are insight-led, coherent, inclusive and deliverable
  • Work as part of cross-functional leadership teams within client portfolios
  • Identify and shape meaningful opportunities that push the boundaries of what we can do
  • Build trusted relationships with senior stakeholders, helping them navigate complexity and make confident decisions
  • Clearly articulate the value of service design and research to executives
  • Lead the scoping and framing of service design engagements
  • Define clear approaches, risks, dependencies and success measures
  • Ensure work is scoped realistically so teams can do their best work
  • Mentor senior designers and support the growth of future leaders
  • Set expectations for quality across service blueprints, journeys, system maps and prototypes
  • Contribute to the ongoing evolution of our design practice, ways of working and culture
  • Create the conditions for teams to flourish, not just deliver
  • Design and facilitate senior-level workshops that synthesise insight into clear service direction
  • Support teams at key moments in discovery, alignment and delivery
  • Help teams translate insight into compelling, user-centred service propositions

Requirements

  • 8+ years’ experience in Service Design, UX, Design Strategy or related disciplines
  • Deep expertise in service design methods, systems thinking and user-centred practice
  • Proven experience leading complex, multi-stakeholder services end-to-end
  • Strong background in Government / public sector service delivery
  • Experience delivering against the Government Service Standard
  • A strategic mindset with the ability to zoom out and zoom in as needed
  • Confidence working with and influencing senior stakeholders
  • Excellent facilitation and storytelling skills
  • A portfolio demonstrating thoughtful, real-world service design impact
  • A strong point of view on quality and how to continuously improve it
  • Experience mentoring, coaching or line-managing designers
  • Ability to achieve SC clearance

What we offer

  • Profit share scheme
  • Pension: Additional 5% of salary
  • 25 days annual leave (with the option to buy and sell)
  • time off for company-wide morale activities
  • time off for charitable / CSR activities
  • free annual eye test
  • opt-in health insurance
  • cycle to work and electric vehicle lease schemes
  • payroll charity donations

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