Design Principal

We’re looking for a Design Principal with a strong Service Design focus to provide senior leadership across our design practice and client portfolios. This is a strategic, hands-off-where-needed, deeply influential role for someone who can set direction, raise standards, and help teams turn complexity into meaningful, deliverable services. You’ll operate as a senior design leader within cross-functional client portfolios, while also playing a key role in growing and shaping the design discipline at Softwire. As Design Principal (Service Design), you will be accountable for the quality, direction and impact of service design across a portfolio of work. You’ll balance strategic leadership with selective hands-on involvement, stepping in where your experience creates the most value particularly in shaping work, guiding teams through complexity, and influencing senior stakeholders.