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To collaborate with the designers in packaging and product design to develop manifestations of the brand to drive sales and profitability whilst communicating and reinforcing a unique and compelling brand proposition and ensuring brand image and consistency is always preserved.
Job Responsibility:
Take NPD projects and work closely with the buying team to bring a product range to market. This includes one-off products that are created for partners and specific occasions
Assist with the commission and briefing of Designers, Agencies, and In-House Stakeholders. To include the creation of design briefs that meets the Fortnum & Mason requirements of Tone of Voice
Ensure a consistent representation of the Fortnum & Mason brand across all materials, to include the accuracy of design and reflection of the brief
Ensure that packaging meets the high standards that Fortnum & Mason expect
Undertake detailed checking of all artworks before being sent to printers to check for Tone of Voice, spelling errors, artwork set up etc
Work with the Buying and VM teams to ensure that products are displayed on shelf for maximum impact
Deliver design brief objectives, with spend aligned to commercial ROI, and cost management objectives, by ensuring all design briefs are coordinated through the annual marketing calendar and with appropriate budget control
In collaboration with Buying, Creative, VM, PR, Retail & Hospitality Ops, be responsible for communicating and over-seeing the end-to-end design process, in-store for retail marketing campaigns, product launches, and events
Conduct regular reviews of competitor activity in product, packaging, and design to drive through recommendations on improvements to support increases in sales
Work closely with the Marketing, Online, Food Technology and International Managers to ensure product information is available in a timely manner, for PR and other purposes
Establish and maintain exemplary relationships with all key stakeholders
Ad hoc duties and projects, as and when required by the business
Support and live the Company Employee Values of “Taking Pride,” Doing The Right Thing” and “Achieve Together”
Requirements:
Ideally creative - thinking of new ways to create unique designs that have meaningful impacts on customers
Ensure project deadlines are met
Experience of design and project managing critical paths within Retail in a multi-channel environment
Understanding of the management of the 3rd Party Contractor and/or Supplier of Design services
Confident communicator with an ability to persuade and influence in a collaborative way. By demonstrating an established adaptable working style, so you can manage stakeholders at all levels
Tenacious, with the ability to problem solve and work in a fast-paced environment
Strong organisational and project management skills, with meticulous attention to detail and accuracy
Strong knowledge of Design and print processes in particular critical paths to efficient service delivery
Strong resilience and an ability to adapt to changing priorities
Has strong commercial acumen in every decision, which ensure profitability through better supply management and cost management
Demonstrate an authentic and passionate understanding of the brand and brand values
Experience in an environment with a strong Customer Service ethos
Demonstrated skills in packaging, print agency liaison in the area of materials, product development, sustainability, and customer packaging strategy
Produce detailed evaluation of all design marketing campaigns versus pre-determined KPIs, sharing with relevant colleagues and applying learnings to future activities
Will have come from print, design, or creative background
Nice to have:
Financial and Budget Management experience is desirable
What we offer:
A generous store and restaurant discount of up to 40%
25 days holidays (excluded bank holidays) and an extra day off for your birthday
A fantastic subsidised staff restaurant which uses Fortnum’s ingredients
A range of opportunities to develop and grow personally and professionally