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This role reports directly to the Global Head of In-House Creative and holds a position on the agency's leadership team. Citi’s in-house creative agency functions as a dedicated creative partner to our global business, leveraging deep knowledge of Citi and its clients to develop campaigns and content that consistently drive superior client outcomes. This dynamic team is responsible for producing a full suite of marketing content, encompassing strategic campaign development, exceptional design craft, and agile content production. Located between London and New York, their diverse portfolio includes engaging video, impactful social media content, insightful podcasts, immersive experiential campaigns, and comprehensive marketing collateral.
Job Responsibility:
Establish and enforce best practices, design systems, and brand guidelines to ensure consistency, quality, and efficiency in all creative deliverables
Define and champion the global design vision and strategy for all internal creative output, ensuring strong alignment with the company's overarching brand identity, values, and business objectives
Lead, mentor, and inspire a diverse team of designers within the in-house creative agency, fostering a culture of innovation, collaboration, and design excellence
Oversee the end-to-end design process for critical internal campaigns, digital platforms, marketing materials, and corporate communications across various business units
Collaborate closely with internal stakeholders across product, marketing, communications, and other departments to translate business requirements into compelling and effective design solutions
Conduct internal research and gather feedback to continuously refine design approaches and enhance user/audience engagement within the company's ecosystem
Stay ahead of design trends, tools, and industry innovations to continually elevate the in-house creative agency's capabilities and output.
Requirements:
Proven experience in a design leadership role, with experience managing design within a large corporate or in-house creative environment
Experience of developing large scale design projects for complex organizations, including brand identity design systems
An exceptional portfolio demonstrating strategic design thinking, a deep understanding of corporate brand application, and a track record of delivering impactful creative solutions
Expertise across multiple design disciplines, including branding, digital design, print, motion graphics, all applied within a corporate brand context
Outstanding leadership, communication, and interpersonal skills, with a demonstrated ability to influence and collaborate effectively with senior internal stakeholders
Demonstrated ability to navigate and thrive in a complex, fast-paced corporate environment, managing multiple internal priorities
A strategic mindset with a clear understanding of how design drives internal engagement, brand perception, and business results within a large organization
Bachelor's or Master's degree in Graphic Design, Communication Design, or a related creative field. Equivalent professional experience will also be considered.