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The Deputy Store Manager plays a key role in supporting the Store Manager with the effective day-to-day operation of the store. You will help lead and motivate the team to deliver outstanding customer service, drive sales, and maintain high standards of store presentation and compliance. In the absence of the Store Manager, you will take full responsibility for store operations, ensuring all processes run smoothly and efficiently. This role requires strong leadership, organisational, and communication skills, with a focus on supporting team development and contributing to the overall success of the store.
Job Responsibility:
Motivate and challenge the team to exceed store performance targets, driving sales and profit growth through effective decision-making and continuous improvement
Engage with customers and colleagues to deliver outstanding service, enhance customer loyalty, and ensure a positive in-store experience
Lead, train, coach, and empower team members to build a knowledgeable, motivated, and effective team that is aligned with company vision and values
Act as store leader in the absence of the Store Manager, ensuring the safety and wellbeing of customers and colleagues, and maintaining high standards of store presentation, merchandising, and cleanliness
Monitor and ensure adherence to in-store processes, trading standards, and legal requirements to protect the company’s reputation and customer confidence
Stay up to date with products, services, and promotions, and coach the team to provide tailored solutions for customers
Support stock control, deliveries, and inventory management to ensure product availability and minimise losses
Ensure effective communication within the team and with management, and assist with preparing reports on sales, stock, and team performance
Address operational or customer issues promptly and identify opportunities to improve store processes and team performance
Requirements:
Previous experience in a store leadership or team leader role within a retail environment
Strong leadership and people management skills, with the ability to motivate, coach, and develop a team
Proven ability to deliver excellent customer service and resolve customer queries or complaints
Experience supporting sales growth and achieving store targets
Excellent organisational and time management skills for managing store operations and colleague rotas
Effective communication and interpersonal skills for working with colleagues, customers, and management
Ability to address and resolve operational and customer issues promptly
Experience supporting stock control, deliveries, and inventory processes
Understanding of health and safety, trading standards, and company policy compliance in a retail setting
Flexible and able to take responsibility for store operations in the absence of the Store Manager
Adaptable and reliable, with a positive attitude and willingness to work varied shifts, including weekends
Nice to have:
Experience assisting with recruitment, training, and development of colleagues
Proficiency in using retail systems and Microsoft Office applications
Experience identifying and implementing improvements to store processes or customer experience
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