Deputy Spokesperson Job at City and County of San Francisco (San Francisco)

Job Description

Under the direction of the Media Relations Manager & Chief Spokesperson within the Chief of Staff & External Affairs Division, the Deputy Spokesperson serves as an integral communications representative for the SFMTA. The position manages a high volume of complex and high-profile communications and reputational issues, coordinating messaging across the agency. The Deputy Spokesperson is a key point of contact for the media, providing timely and accurate information both in proactive and reactive opportunities to include updates on daily operations, policy changes, and critical incidents. This individual plays a critical role in advancing the SFMTA’s mission while providing transparency and strengthening public trust and informing and educating the public on SFMTA projects and services.

Job Responsibility

Acts as the agency’s voice while promoting SFMTA activities and responding to real-time news inquiries via television, radio, and written statement interviews
Responds to daily inquiries from local and national media, drafts press releases and talking points and organizes press conferences
Identifies potential news stories to clearly communicate achievements
Assists in developing coordinated campaigns to educate the public on safety, operational efficiency and financial updates and transportation policies
Serves as an on-call representative for late-breaking news or transit emergencies, providing live updates to the public and media partners as needed
Conceptualizes impactful, data-driven, and compelling communications collateral including messages, talking points, social media posts, video scripts, and speeches
Identifies emerging topics and leads the development and execution of proactive communication plans
Advises and counsels the Communications Director as well as executive and senior management on media and audience strategies
Uses data to evaluate, adjust and target communications
Performs other duties and responsibilities as assigned

Requirements

Possession of a baccalaureate degree from an accredited college or university
Six (6) years of full-time professional experience in publicity work, mass media, communications or similar work involving collection, dissemination and communication of news and information to the general public
Possession of a current, valid Driver License

Nice to have

Exceptional verbal communication skills with experience speaking publicly and on the record with reporters
Proven experience in developing, pitching, and writing for diverse audiences, including press releases, blogs, and social media posts
A deep understanding of broadcast media with current relationships with local and national press across television, radio, and print publications
Knowledge of San Francisco’s transportation system, including transit operations and parking enforcement
Ability to assess community perceptions and craft strong narrative messaging to reinforce and promote transparency
Ability to use video equipment and editing software to produce stories or packages for the website, newsroom b-roll, and social media
Agility working in a dynamic, time-sensitive environment that requires rapid responses to planned and unanticipated events and emergencies under a deadline
Strong interest in enhancing urban transportation networks and a strong sense of advocacy for transit as a viable transportation mode
Understanding of diverse needs in San Francisco, including for neighborhoods, stakeholders and government partners
Ability to communicate fluently in one of the languages listed on San Francisco’s Language Access Ordinance (presently, Chinese, Spanish, and Filipino) is preferred

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Deputy Spokesperson

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