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Deputy Shopper Marketing Manager

Indonesia, Banten Employment contract · Job Posted May 15, 2026
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Job Description

The Deputy Shopper Marketing Manager role drives sustainable growth across e-commerce channels by developing channel strategies, optimizing platform fundamentals, and identifying new opportunities to win in digital commerce. This role bridges commercial, marketing, and operations to maximize GMV, visibility, and conversion across key platforms.

Job Responsibility

  • Define and execute channel-specific strategies across online platforms (e.g., Shopee, Lazada, TikTok Shop)
  • Identify structural opportunities (e.g., search optimization, content scaling, rating improvement, demand whitespaces) to unlock growth
  • Monitor competitive landscape and recommend actions to stay ahead
  • Track and analyze key KPIs (GMV, traffic, CVR, AOV, ROI, share of search, ratings & reviews)
  • Translate complex data (platform analytics, search, traffic, conversion) into strategic actions
  • Maintain dashboards or reports to monitor channel health and performance trends
  • Align with brand, marketing, and supply chain teams to deliver integrated e-commerce plans
  • Coordinate with regional/global teams to adapt best practices locally
  • Work with agencies or partners on content, media, and analytics
  • Ensure activities comply with brand guidelines, and ways of working
  • Support continuous improvement of shopper marketing processes and capability

Requirements

  • Bachelor’s degree (S1) in Marketing, Business, Communication, or related field
  • 3–8 years of relevant experience in e-commerce, digital commerce, or FMCG commercial roles
  • Strong understanding of marketplace dynamics (Shopee, TikTok Shop, Lazada)
  • Strong execution and coordination skills with attention to detail
  • Basic analytical skills to track performance and extract insights
  • Strong collaboration and stakeholder management skills
  • Agile, proactive, and comfortable working in a fast‑paced environment
  • PASSION FOR HIGH PERFORMANCE
  • PERSONAL MASTERY
  • CONSUMER LOVE
  • PURPOSE & SERVICE
  • AGILITY

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