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Betfred Logo Betfred · Sales

Deputy Sales Manager

United Kingdom, Manchester · Job Posted March 21, 2026
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Job Description

From humble beginnings on the shop floor to becoming a world-renowned bookmaker, Betfred has been on a remarkable journey and we want you to be part of this fantastic innovative business. Established in Salford, Manchester, 1967... we started with a clear and simple vision: to provide the ultimate betting experience for our customers. Today we have evolved and pride ourselves in delivering unparalleled entertainment experiences worldwide.

Job Responsibility

  • Leading and developing a team of retail colleagues in the absence of the Shop Manager
  • Delivering the highest possible retail standards and excellent customer service
  • Becoming an expert in betting and making sure customers enjoy products and services responsibly
  • Ensuring all customers are betting within their means and that the 'Think 25' policy is always followed

Requirements

  • Be 18+ and have the right to work in the UK
  • Must be able to work evenings, weekends, and public holidays
  • Previous management experience would be beneficial
  • Ability to build credible relationships with colleagues and customers
  • Outstanding customer service skills and the ability to engage all customers
  • A passion for sports, betting and gaming is beneficial but not essential
  • An eagerness to learn, develop and flourish within the Betfred family

Nice to have

  • Previous management experience
  • A passion for sports, betting and gaming

What we offer

  • Bonuses
  • Incentives
  • Retail discount vouchers
  • Monthly pension contributions
  • Enhanced maternity & paternity pay
  • Long-service recognition programme and life milestone rewards
  • Recognition scheme to earn and convert points to spend with over 700 retailers
  • Comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching
  • Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests
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