Deputy Director Marketing, Brand and UK Student Recruitment

• Lead Ravensbourne’s marketing, brand and UK student recruitment strategy, ensuring alignment with institutional priorities and growth targets
• Act as a brand guardian, championing a consistent, compelling and distinctive Ravensbourne identity across all channels
• Take senior responsibility for UK student recruitment marketing and widening participation across pre-degree, undergraduate, postgraduate and professional provision
• Drive integrated, data-led marketing campaigns across the full recruitment funnel – from awareness to enrolment
• Provide strategic oversight of the University website, social media and digital performance, ensuring strong user experience and conversion
• Lead and develop marketing, recruitment, content, campaigns and events teams, fostering innovation, collaboration and high performance
• Oversee a portfolio of student recruitment and reputation-building events, including open days, applicant events and graduation
• Use insight, analytics and performance reporting to inform decision-making, optimise investment and demonstrate ROI
• Build strong partnerships across academic schools, professional services and external agencies
• Deputise for the Director of Marketing, Communications and Engagement as required

• Senior marketing and recruitment professional with substantial experience in higher education or a comparable sector
• Strong track record of delivering student recruitment growth through strategic, integrated marketing
• Deep understanding of the UK student recruitment lifecycle and the wider higher education landscape
• Experience leading multi-disciplinary teams and managing significant budgets
• Advanced capability in data-driven decision-making, performance reporting and campaign optimisation
• Confidence working with senior stakeholders and influencing at institutional level
• A commitment to equality, diversity and inclusion, widening participation and ethical recruitment
• A collaborative, forward-thinking leadership style aligned with Ravensbourne’s values

Professional qualifications and membership of relevant marketing or sector bodies are desirable

• Generous leave
• Competitive Pension Scheme
• An Employee Assistance programme
• A cycle-to-work scheme