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To inspire and surprise visitors by presenting and communicating the IKEA home furnishing offer with strong visual impressions that exceed visitors’ expectations. This will strengthen the IKEA Brand and and convert more visitors into customers.
Job Responsibility:
Lead, develop and inspire the Com&In team and other functions in the store in increasing the home furnishing interest of the many people and creating demand for home furnishing solutions and know how in the local market
Accountable for the store layout, range presentation and store communication thereby contributing to positioning the IKEA Brand as the leader in life at home
Lead and inspire the store Com&In team to use knowledge of IKEA home furnishing and people's life at home to grow the business
Partner with the store manager to stimulate and increase interest in home furnishing for all co-workers in the store
Be the creative leader by initiating and facilitating workshops to generate creative directions
Secure vitality and seasonality in the store by creating and implementing a store commercial calendar together with the store management team
Lead the store Com&In team in securing relevant and inspiring range presentation solutions, an optimal store layout and effective and efficient store communication that builds the IKEA Brand and distances IKEA retailers from the competition
Secure that the store commercial team has the right understanding of store layout, range presentation and store communication thereby contributing to the work method for range presentation
Contribute with knowledge of people's life at home and consumer shopping behaviour in the creation and implementation of the store business plan
Based on the national competence development plan, identify current and future business needs in order to recruit, develop and retain a high performing and passionate store Com&In team
Lead and challenge the Com&In team to constantly take actions that exploit commercial opportunities both in the short- and long term
Based on the national competence development plan, identify current competence levels in the teams and set up an action plan to develop and retain a high performing and passionate store Com&In team, with potential on succession
Secure ways of working in the store commercial team, secure they have the right understanding of store layout, range presentation and store communication thereby contributing to the work method for range presentation
Secure a deep understanding of Life at Home in the PMA and make the insights to reflect in the business plan process, translated into clear direction for commercial briefs as well as in rebuilds
Secure an accurate Life at home knowledge platform, based on Unit/PMA, with a deep understanding of Local relevancy. (Based on up to date and relevant Home visits/national insights and local insights, facts and figures)
Secure the level of knowledge on Life at home and local relevancy is transferred and up to date to the HFRD team and store commercial team
Requirements:
Extensive experience of working in a design-orientated role (interior design, graphic design, visual merchandising and/or store planning)
Possess a design-based education
Experienced in managing, inspiring, leading and developing people and creative processes in a changing environment
Experienced in visually expressing the brand identity of a company
Visual competence, including a keen eye for aesthetics
Proven customer-focused mindset
Demonstrate clear communication and coaching skills, i.e. the ability to explain verbally concepts and visual interpretation
Set and implement action plans, set expectations, provide clear direction and follow up goals