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The purpose of this function to inspire and surprise visitors by presenting and communicating the IKEA home furnishing offer with strong visual impressions that exceed visitors’ expectations. This will strengthen the IKEA Brand and convert more visitors into customers.
Job Responsibility
Lead, develop and inspire the Com&In team and other functions in the store in increasing the home furnishing interest of the many people and creating demand for home furnishing solutions and know how in the local market
Be accountable for the store layout, range presentation and store communication thereby contributing to positioning the IKEA Brand as the leader in life at home
Based on the national competence development plan, identify current competence levels in the teams and set up an action plan to develop and retain a high performing and passionate store Com&In team, with potential on succession
Secure ways of working in the store commercial team, secure they have the right understanding of store layout, range presentation and store communication
Secure a deep understanding of Life at Home in the PMA and make the insights to reflect in the business plan process, translated into clear direction for commercial briefs as well as in rebuilds
Secure an accurate Life at home knowledge platform, based on Unit/PMA, with a deep understanding of Local relevancy
Secure the level of knowledge on Life at home and local relevancy is transferred and up to date to the HFRD team and store commercial team
Requirements
Knowledge of Home furnishing the IKEA way (living situations, style groups, store communication, furnish with light)
Range presentation the IKEA way (layout as a commercial tool, store media, display techniques)
Understand life at home in the local market and the outcome of market research
Understand trends that influence home furnishing
Work method for presenting the range the IKEA way
Understand the IKEA Concept and IKEA Brand objectives, IKEA mechanical sales system, IKEA strategic landscape, global tools and solutions
Understand on how to lead creative processes and how to build business competence through recruitment, competence development, retention and succession
Ability to combine and identify commercial, aesthetic and practical skills
Ability to create a trustful and creative environment
Good analytical and strategic skills, including the ability to steer the store business over the short-, mid- and long term
Extensive experience of working in a design-orientated role (interior design, graphic design, visual merchandising and/or store planning)
Possess a design-based education
Experienced in managing, inspiring, leading and developing people and creative processes in a changing environment
Experienced in visually expressing the brand identity of a company
Visual competence, including a keen eye for aesthetics
Proven customer-focused mindset
Demonstrate clear communication and coaching skills
Set and implement action plans, set expectations, provide clear direction and follow up goals
Proven ability to prioritise and organise work and the work of others