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The Demo Engineering job family is responsible for understanding customer challenges and translating them into technical solutions and demonstrations. They craft experiences for customers that make complex technology feel intuitive, powerful and essential. They’re responsible for designing, building, maintaining, and evolving high-impact product demonstrations that showcase the company’s AI-powered marketing technology in a way that is relevant to customer use cases, technically accurate, and persuasive. The team ensures demos reflect real-world data, AI workflows, and measurable outcomes, while staying aligned with product roadmap, go-to-market strategy, and customer needs.
Job Responsibility:
Responsible for the delivery of specific demo features, workflows, or demo environments aligned to defined use cases
Accountable for delivering defined high-quality demo assets on time and according to established standards
Supports live and recorded demos by ensuring demo environments are accurate, functional, and up to date
Troubleshoots and resolves common demo issues using documented processes and prior experience
Makes minor improvements or adjustments to demo systems, configurations, or processes to address issues or improve usability
Breaks down moderately complex demo requirements into smaller, executable tasks and delivers them effectively
Identifies inefficiencies in demo setup, maintenance, or execution and suggests practical improvements
Addresses problems that may not be immediately evident, typically within the scope of existing demo environments or tools
Solves problems using standard procedures, basic analysis, and learned best practices
Provides information and status updates that may require explanation or interpretation
Collaborates with peers to clarify requirements, share learnings, and ensure demo consistency
Escalates risks or blockers appropriately with context and proposed next steps
Exercises judgment within established procedures to determine appropriate actions for demo configuration and issue resolution
Makes day-to-day decisions related to task sequencing, execution approach, and minor trade-offs
Seeks guidance on non-standard issues, higher-risk changes, or cross-functional dependencies
Collaborates effectively with peers and cross-functional partners to deliver demo assets
May provide established information, documentation, or guidance to new or entry-level Demo Engineers
Demonstrates accountability, reliability, and openness to feedback
Actively contributes to a positive, learning-oriented team environment
Requirements:
Minimum 3 years of hands-on experience building modern frontend applications using React
Exposure to Astro or similar performance-focused frameworks
Demonstrated experience working with martech stacks and automation workflows
Strong understanding of JSON-based products and API-driven architectures
Practical familiarity with SaaS platforms in real-world implementation contexts
Familiarity with Optimizely products such as CMS and Web Experimentation is a big plus
Demonstrates working knowledge of fundamental concepts, practices, and procedures related to demo engineering and mar-tech platforms
Executes standard demo configurations, data setups, and AI-enabled workflows with consistency
Beginning to develop more advanced or specialized skills in a specific demo focus area (e.g., personalization, experimentation, generative AI use cases)
Shows a willingness to learn about industry trends, AI capabilities, and best practices
Bachelor’s degree or equivalent, with a minimum of 3 years of relevant experience
Good English communication skills
Nice to have:
Familiarity with Optimizely products such as CMS and Web Experimentation