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The Demand Planner is responsible for creating and maintaining accurate demand forecasts by using historical data, market insights, and input from sales, marketing, finance, key customers, and certain channels. This role is a key link between the commercial and sales teams, leading monthly planning discussions and collaborating closely with customers on forecasts, promotions, events, and range reviews. A strong focus is placed on building lasting customer relationships and delivering key KPIs, always keeping customers and consumers at the heart of what we do.
Job Responsibility:
Create forecasts at customer and product level, based on available historic and future data, as well as collaborating with sales leads and key customer contacts
Challenge validity of forecasts constructively with sales teams and customers
Conduct seasonality and trend analysis to drive improvement in forecasts and actions within the business
Build relationships with customers and communicate on short term performance as well as host quarterly reviews
Drive continuous improvement in your own area, focusing on data, tools, processes and customer plans to improve ways of working and forecast accuracy
Work closely with Sales teams to identify risks & opportunities within product forecasts
Ensure forecasts for New Product Introduction are regularly reviewed and maintained
Ensure planning parameters in all relevant systems are maintained accurately & in line with agreed service level agreements with customers or external warehouses
Deliver product forecast to Supply Planner as required for Supply/Production Planning activities
Measure & monitor demand forecasting KPIs and work with Sales teams to drive improvements in accuracy, bias, working capital and customer service
Host weekly sales meetings focusing on demand planning, communicating issues with supply, planning of key events / accounts, and generally establishing & maintaining effective and efficient communication between planning & sales
Present and deliver relevant areas of the demand review sessions with the wider demand, sales and finance teams to drive critical actions that will improve our forecast accuracy and what we provide to the business
Manage new product launches with your customers to ensure they are hit on time and in full, with all your own tasks to be completed on time and risks flags appropriately
Support the business with preparation of key reporting either daily, weekly or monthly e.g. consumption reports, WoW changes etc.
Requirements:
Training in demand planning techniques is desirable
Significant experience as a demand planner or relatable role, and ideally in an FMCG environment
Understanding of demand planning techniques, including seasonality, statistics and forecasting models
Understanding of S&OP, and how the role as a demand planner contributes to this process
An understanding of customer systems and processes would be desirable
Advanced Excel skills and ability to manipulate and analyse complex data, to help drive forecasts is required
Developed customer service and collaboration skills
Developed stakeholder management and engagement skills, including negotiation
Advanced organisational skills and ability to prioritise and adapt to changing needs
Highly developed skills on forecasting systems is required
Strong ability to influence stakeholders and customers
Driven and enthusiastic
Able to explain complex data, simply
Well organised and methodical
Eye for the detail
Ability to cope well under pressure
Ideally central belt/Eurocentral based, with a hybrid working of 3 days in/2 at home
Travel to customers once / quarter – UK wide and potentially international dependent on area of responsibility
Travel to Ellon to work collaboratively with other key stakeholders
Nice to have:
Training in demand planning techniques
Experience in an FMCG environment
Understanding of customer systems and processes
What we offer:
Bonus scheme
Pension enhancements up to 10%
4-week sabbatical every 5 years
Staff discount (50% off BrewDog Beers/Ciders, Wonderland Cocktails, BrewDog Merchandise, and Soft Drinks, plus 25% off all other menu items in our BrewDog Bars)
Additional holiday day each year
Enhanced sick pay
Healthcare
Life assurance
High street retail discounts
Employee assistance programmes
Enhanced family friendly policies around maternity and paternity leave