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Demand Planner

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BrewDog

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Location:
United Kingdom , Motherwell

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Category:
-

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Contract Type:
Employment contract

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Salary:

Not provided

Job Description:

The Demand Planner is responsible for creating and maintaining accurate demand forecasts by using historical data, market insights, and input from sales, marketing, finance, key customers, and certain channels. This role is a key link between the commercial and sales teams, leading monthly planning discussions and collaborating closely with customers on forecasts, promotions, events, and range reviews. A strong focus is placed on building lasting customer relationships and delivering key KPIs, always keeping customers and consumers at the heart of what we do.

Job Responsibility:

  • Create forecasts at customer and product level, based on available historic and future data, as well as collaborating with sales leads and key customer contacts
  • Challenge validity of forecasts constructively with sales teams and customers
  • Conduct seasonality and trend analysis to drive improvement in forecasts and actions within the business
  • Build relationships with customers and communicate on short term performance as well as host quarterly reviews
  • Drive continuous improvement in your own area, focusing on data, tools, processes and customer plans to improve ways of working and forecast accuracy
  • Work closely with Sales teams to identify risks & opportunities within product forecasts
  • Ensure forecasts for New Product Introduction are regularly reviewed and maintained
  • Ensure planning parameters in all relevant systems are maintained accurately & in line with agreed service level agreements with customers or external warehouses
  • Deliver product forecast to Supply Planner as required for Supply/Production Planning activities
  • Measure & monitor demand forecasting KPIs and work with Sales teams to drive improvements in accuracy, bias, working capital and customer service
  • Host weekly sales meetings focusing on demand planning, communicating issues with supply, planning of key events / accounts, and generally establishing & maintaining effective and efficient communication between planning & sales
  • Present and deliver relevant areas of the demand review sessions with the wider demand, sales and finance teams to drive critical actions that will improve our forecast accuracy and what we provide to the business
  • Manage new product launches with your customers to ensure they are hit on time and in full, with all your own tasks to be completed on time and risks flags appropriately
  • Support the business with preparation of key reporting either daily, weekly or monthly e.g. consumption reports, WoW changes etc.

Requirements:

  • Training in demand planning techniques is desirable
  • Significant experience as a demand planner or relatable role, and ideally in an FMCG environment
  • Understanding of demand planning techniques, including seasonality, statistics and forecasting models
  • Understanding of S&OP, and how the role as a demand planner contributes to this process
  • An understanding of customer systems and processes would be desirable
  • Advanced Excel skills and ability to manipulate and analyse complex data, to help drive forecasts is required
  • Developed customer service and collaboration skills
  • Developed stakeholder management and engagement skills, including negotiation
  • Advanced organisational skills and ability to prioritise and adapt to changing needs
  • Highly developed skills on forecasting systems is required
  • Strong ability to influence stakeholders and customers
  • Driven and enthusiastic
  • Able to explain complex data, simply
  • Well organised and methodical
  • Eye for the detail
  • Ability to cope well under pressure
  • Ideally central belt/Eurocentral based, with a hybrid working of 3 days in/2 at home
  • Travel to customers once / quarter – UK wide and potentially international dependent on area of responsibility
  • Travel to Ellon to work collaboratively with other key stakeholders

Nice to have:

  • Training in demand planning techniques
  • Experience in an FMCG environment
  • Understanding of customer systems and processes
What we offer:
  • Bonus scheme
  • Pension enhancements up to 10%
  • 4-week sabbatical every 5 years
  • Staff discount (50% off BrewDog Beers/Ciders, Wonderland Cocktails, BrewDog Merchandise, and Soft Drinks, plus 25% off all other menu items in our BrewDog Bars)
  • Additional holiday day each year
  • Enhanced sick pay
  • Healthcare
  • Life assurance
  • High street retail discounts
  • Employee assistance programmes
  • Enhanced family friendly policies around maternity and paternity leave
  • Pawternity leave
  • DE+I and crew forum groups
  • Allowance to quality check some beers each month

Additional Information:

Job Posted:
May 05, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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