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If you’re a marketer who thrives on ownership, optimization, and measurable impact, this role is for you. As a Demand Marketing Manager II, you’ll own the performance of one or more core demand generation channels and build strategic quarterly plans that directly fuel our pipeline growth. This role is ideal for a marketer ready to take the next step—shifting from tactical execution to channel ownership, budget strategy, and deeper collaboration across the business. You’ll work closely with sales, lifecycle marketing, content, operations, and product marketing to deliver integrated, high-performing campaigns. You’ll also report directly to the Vice President of Demand Marketing, giving you leadership visibility and room to grow your craft.
Job Responsibility:
Develop and launch quarterly demand generation plans across email, paid media, SEO, social, and events
Fully own the performance of one or more marketing channels, optimizing for pipeline contribution and ROAS
Manage freelancers or vendors supporting campaign execution to ensure quality and on-time delivery
Lead A/B testing and conversion optimization for ads, landing pages, and lead magnets
Partner closely with sales and lifecycle marketing to align on campaign goals, lead quality, and follow-up expectations
Analyze pipeline-level metrics—such as MQL-to-Opp conversion, ROAS, and landing page CVR—and provide data-driven insights and recommendations
Collaborate across operations, content, product marketing, and web to execute cohesive, integrated campaigns
Leverage AI tools for budget modeling, bid automation, creative testing, and performance insights
Travel up to 10% as needed
Manage and authorize expenditures within approved budgets and project allocations
Requirements:
Bachelor’s degree in Marketing
3–5 years of experience in B2B marketing
At least 2 years in a demand generation–focused role
Strong expertise and measurable success in at least one demand generation channel (paid media, SEO, email, or events)
Excellent analytical and problem-solving skills with the ability to interpret pipeline-level performance metrics
Effective collaboration skills, especially with sales, lifecycle marketing, and vendor partners
Experience managing budgets, pacing, and external vendors
Exceptional written and verbal communication abilities
Ability to lead multiple concurrent initiatives in a fast-paced environment
Proficiency in Microsoft Office Suite or related tools
Nice to have:
Bachelor’s degree in communication, business, or a related field
5+ years of B2B SaaS marketing experience
Hands-on experience building integrated demand generation campaigns with demonstrated pipeline impact
Experience in the fitness industry
What we offer:
Flexible paid time off
Affordable health, dental, and vision insurance options