Demand Generation Strategist Job at Hootsuite (Alberta)

Job Description

We are seeking a Demand Generation Strategist, reporting to the Sr. Director, Enterprise Acceleration, to support the development and lead the implementation of tactical plans that drive lead generation and revenue growth within the enterprise segment. In this role, you’ll collaborate closely with Sales, Marketing Leadership, Lifecycle, and Marketing Ops to ensure seamless alignment and execution across the funnel. The ideal candidate is comfortable working with data to analyze and track performance, identify trends, recommend adjustments, and highlight new channel opportunities.

Job Responsibility

Enterprise Outbound Sprints: Responsible for implementing and optimizing integrated marketing campaigns aimed at generating enterprise demos, Director+ leads, and accelerate MQL-to-opportunity conversion. Test and recommend new channels to expand enterprise reach and pipeline velocity
Collaboration: Partner closely with Sales, Marketing Leadership, Lifecycle, and Marketing Ops teams to ensure tight alignment, coordinated execution, and clear handoffs across the funnel
Analytics & Reporting: Monitor enterprise performance by analyzing key metrics and pulling data from multiple systems. Summarize findings to highlight trends and support ongoing campaign adjustments and future initiatives
Market & Channel Evangelist: Conduct market research to identify customer and market opportunities, and share findings with relevant teams to help refine targeting and inform the enterprise channel strategy for FY26 and beyond
Perform other related duties as assigned

Requirements

Technical proficiency: Significant relevant experience in a marketing role, including expertise in marketing automation platforms (like Marketo) and CRM systems (like Salesforce) is often required
Marketing experience required
exposure to enterprise-level marketing, including familiarity with B2B sales cycles and account-based marketing, is preferred
Analytical thinking: The ability to analyze data, report on results, and use insights to inform and refine campaigns is crucial
Strategic and creative mindset: Must be able to develop innovative, creative strategies and implement them across various channels
Communication and collaboration: Strong communication skills are needed to work effectively with sales and other teams
Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions

What we offer

Canadian Benefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, life/disability insurances, an Employee and Family Assistance Program and more! Hootsuite provides a group RRSP plan with a company match of up to 4% of base salary
US Benefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, and life/disability insurances. Hootsuite also offers a 401k Plan with a company match (up to 4% of base salary), an Employee and Family Assistance Program and more!
Global Parental Leave. All permanent employees, including birthing, non-birthing and adoptive parents, who have been employed by Hootsuite for a minimum of 12 months are eligible for 26 weeks of full and partially paid leave in accordance with local government regulations

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Demand Generation Strategist

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