Demand Generation Specialist Job at Randstad (North York)

Senior Demand Generation Specialist

Working as a Campaign Specialist at Wind River means you have the opportunity to...

Location

United States , Troy, MI

Salary:

Not provided

Aptiv plc

Expiration Date

Until further notice

Requirements

3-5+ years in demand or content marketing, including a lead generation focus
Demonstrated track record of driving significant growth in demand and pipeline
Excellent project management skills
Experience working with Marketo, Salesforce, Demandbase (or 6Sense), ZoomInfo, LinkedIn ads, Google ads, and other Mar-Tech platforms
Ability to identify data-driven opportunities to generate, accelerate, and close pipeline
Ability to manage multiple campaigns and work assignments with a variety of internal components and requirements
A critical thinker, with first-rate oral and written communication skills
Positive attitude, team player and major contributor
Candidates must be legally authorized to work in the United States on a permanent basis - without requirement for any type of visa sponsorship/transfer, now, or at any time in future
Must be a local resident of the Metro Detroit, MI community with ability to work on campus

Job Responsibility

Actively contribute to the global Demand Generation objectives and goals including: demand creation, lead flow, content creation, and data analytics
Collaborate with sales, portfolio marketing and field marketing to create and execute on customized ABM (account-based marketing) campaign plans for key accounts and market segments with the objective to prospect new leads, engage existing customers, and accelerate pipeline growth
Use data, customer and competitive insights, and industry best practices to identify opportunities to create personalized demand campaigns and plays
Drive demand in vertical markets and for horizontal technology plays by maximizing use and reuse of content across marketing channels
Utilize the complete toolbox of a modern marketer, with digital and offline channels such as emails, events, webinars, seminars, direct mail, SEM, SEO, ABM, retargeting to engage our customers in a B2B (Business to Business) environment
Track campaign engagement, journey, attribution, insights, and ROI performance metrics. Use A/B testing and metrics to optimize campaigns

What we offer

Hybrid work model for workplace flexibility
Comprehensive health, dental, and life insurance
Short and long-term disability coverage
RRSP matching for financial security
Flexible time-off policies for work-life balance
Employee assistance program for mental well-being
Learning benefits, including a LinkedIn Learning subscription and seminars

Fulltime

Demand Generation Specialist, Account-Based Marketing

The Demand Generation Specialist, Account-Based Marketing (ABM) role is an engag...

Location

United States

Salary:

65000.00 - 95000.00 USD / Year

EdTech Jobs

Expiration Date

Until further notice

Requirements

3-5 years of B2B marketing experience, ideally focused on demand generation, growth marketing, or ABM
Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience required)
Familiarity with Salesforce and marketing automation platforms, such as Eloqua
Demonstrated experience collaborating and communicating with sales teams
Calm under pressure, with the ability to juggle managing programs across a few strategic accounts at the same time
Data mindset and experience using data to measure and optimize marketing impact

Job Responsibility

Deeply research your assigned school districts, gathering insights from sales, customer success, internal data sources, and external research
Partner with other internal marketing teams to understand account funnel progression, target personas, state messaging nuances, and content available for program usage
Participate in the editorial calendar process, surfacing needs for future content
Develop unique messaging for programs
Complete strategy briefs for programs and lead program kick-off conversations with cross-functional working groups
Maintain tight alignment with sales and customer success teams
Conceptualize, draft, and build email drip and nurture programs
Assist with advertising program development, including copywriting and image sourcing, for paid social and display programs
Partner with Events team members to turn program strategy into a reality
Act as the primary marketing contact for sales and customer success teams, assisting with custom pitch deck creation, prospecting cadence creation, and lead follow-up templates

What we offer

Remote First Work Environment
Reimbursement to help cover the cost of setting up your home or remote office

Fulltime

Webinar & Demand Generation Specialist

We are seeking a highly motivated and performance-driven Webinar & Demand Genera...

Location

Salary:

40000.00 - 50000.00 EUR / Year

Valutico

Expiration Date

Until further notice

Requirements

5+ years of experience in B2B marketing with a strong focus on webinars or event-driven demand generation
Proven hands-on experience owning, running, and optimising webinars end-to-end
A highly motivated self-starter who takes ownership and thrives in a performance-driven environment
Strong understanding of lead nurturing and conversion mechanics, especially post-webinar
Experience with CRM tools and email automation platforms (HubSpot or similar)
Comfort working with data, metrics, and experimentation to improve webinar outcomes
Clear, confident written communication skills for invitations, reminders, and follow-up emails
Strong organisational skills and ability to collaborate effectively with sales and marketing teams

Job Responsibility

Own and elevate Valutico’s webinar program as a core growth engine, with clear accountability for performance and pipeline impact
Design, plan, and optimise webinar formats, topics, narratives, and cadence to maximise engagement and conversion
Continuously refine webinar invitation strategies, including audience targeting, messaging, timing, and reminder flows
Design and manage re-engagement email campaigns, using targeted messaging (such as newsletters and other content formats) to re-activate interest and drive demo re-bookings
Build, test, and optimise follow-up and nurture email campaigns that move engaged leads into sales conversations
Maintain and improve inbound demand and booking flows, including website landing or booking pages and post-booking email sequences
Drive conversion across the full inbound funnel, from initial engagement through to booked demos, across webinars, email campaigns, and website flows
Work closely with sales to align on demand generation strategy, lead quality, feedback loops, and re-engagement efforts
Track, analyse, and report on key performance metrics across demand generation and conversion campaigns

What we offer

Fully remote work and flexible working hours
High degree of autonomy for our teams
Regular team events
Company budget for training, courses, and conferences
Opportunity to work directly with founders and a team spread across multiple geographies
Direct, measurable impact on pipeline and revenue growth

Fulltime

Demand generation and nurture specialist

We are looking for a specialist sales and marketing professional for our global ...

Location

United Kingdom , Chesterfield

Salary:

Not provided

Ovarro

Expiration Date

Until further notice

Requirements

Proven experience in B2B lead nurturing preferably using the Salesforce platform
Confident working with platforms like LinkedIn and Google data to identify and convert leads
Know how to best support sales team in driving successful lead conversions
Comfortable engaging directly with leads via e-mail, phone or chat to guide them through the pipeline
Knowledge of other foreign languages like French is a plus

Job Responsibility

Set up automated outreach that attracts, captures and nurtures leads
Help secure sales and support marketing department in driving growth
Execute a high-level lead generation strategy
Set up customer journeys within systems and implement necessary automated campaigns, outreach and data management
Build and optimize campaign workflows to nurture and convert leads across multiple channels
Track and report on key performance metrics
Ensure collaboration with sales team so sales qualified leads (SQLs) are effectively prepared and ready for handover

Lead Generation Specialist

Aquent is seeking a dynamic Third-Party Lead Generation Specialist to join our c...

Location

United States , Los Angeles

Salary:

100000.00 - 130000.00 USD / Year

Aquent

Expiration Date

Until further notice

Requirements

Proven experience in third-party or outsourced lead generation, sales development, or demand generation
Experience running outbound or partnership-based campaigns in a Business-to-Consumer (B2C) or service-based environment
Strong understanding of lead qualification frameworks and sales funnels
Comfortable working within structured systems and handoff processes
Familiarity with CRM platforms and lead tracking workflows
5+ years of experience supporting lead generation, performance marketing, or growth operations in vendor-driven or agency-supported environments
Proven ability to manage third-party vendors and Statements of Work (SOWs) while holding partners accountable to performance, compliance, and ROI standards
Strong background in performance tracking, ROI analysis, and budget optimization across paid media and lead generation initiatives
Demonstrated experience collaborating cross-functionally with paid media, analytics, and marketing operations teams to improve acquisition efficiency
Data-driven mindset with the ability to evaluate lead quality, campaign effectiveness, and cost efficiency, translating insights into actionable strategies

Job Responsibility

Own top-of-funnel lead generation through outbound and partnership channels, consistently delivering qualified, conversion-ready leads
Build, test, and scale targeted prospect and referral partner lists aligned to defined ideal client profiles and legal practice-area demand
Execute high-volume, multi-channel outreach campaigns across email, professional networking platforms, and other approved channels to drive engagement and appointments
Develop, test, and optimize messaging, sequencing, and cadence to maximize response rates while ensuring full compliance with legal advertising standards
Qualify inbound and outbound leads based on intent, eligibility, and case viability, ensuring intake-ready quality for the legal team
Drive clean, timely handoff of qualified leads into the call center and intake pipeline with accurate Customer Relationship Management (CRM) documentation
Analyze engagement, conversion, and lead-quality metrics to continuously improve campaign performance and return on investment
Partner closely with paid media, analytics, and development teams to align outbound efforts, automation, and overall funnel optimization
Deliver clear performance reporting, insights, and actionable recommendations to leadership, contributing to strategic marketing decisions

What we offer

Health benefit contributions
Retirement plans with match
Flexible spending accounts

Fulltime

Manager, Growth & Demand Generation

The Manager, Growth & Demand Generation plays a critical role in driving full-fu...

Location

United States , Philadelphia

Salary:

120000.00 USD / Year

Flight Centre Brand

Expiration Date

June 12, 2026

Requirements

5+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations
Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools
Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness
Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization
Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI
Excellent communicator and collaborator across functions and seniority levels
Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms
Establish clear team goals, KPIs, and performance standards, fostering a high-performing and collaborative culture
Lead, coach, and develop (both direct and indirect reporting lines) a team of in region digital marketing specialists across automation, paid media, and digital execution, ensuring alignment to strategy and consistent delivery of high-quality work

Job Responsibility

Lead the development and execution of scalable demand generation strategies for Corporate Traveller US, with an immediate focus on supporting the NYC market expansion and early-stage pipeline growth
Translate business growth objectives into clear demand strategies, channel plans, and execution roadmaps that drive measurable pipeline and revenue outcomes
Design, launch, and optimise end-to-end digital demand programs across paid search, paid social, programmatic, email, and website channels, tailored to the US SME market and NYC expansion priorities
Balance global frameworks with local execution, enabling fast activation, testing, and iteration while maintaining consistency in performance measurement and funnel definitions
Own and oversee paid digital programs (Search, LinkedIn, Programmatic, Google Ads, retargeting) with a clear focus on lead quality, SQL progression, pipeline velocity, and ROI
Actively guide hands-on optimisation, testing, and budget allocation to maximise return on spend and support aggressive growth targets in priority US markets
Partner with digital experience teams to ensure Corporate Traveller US websites function as high-performing demand and conversion engines, particularly for NYC-focused acquisition and mid-funnel engagement
Lead CRO initiatives using experimentation, behavioural insights, and data-driven optimisation to improve lead conversion and progression through the funnel
Design and execute scalable automation and nurture programs that support rapid lead qualification, sales readiness, and pipeline acceleration in the US market
Ensure automation programs are tightly aligned to sales processes, lifecycle stages, and NYC go-to-market priorities

What we offer

Paid Time Off: Up to 15 vacation days (prorated upon hire and increasing to 20 days after 2 years of employment), 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 8 recognized holidays annually
Travel perks/discounts
Health & Wellness Programs and Employee Financial Wellness Services
National/International Award Nights and Conferences
Health benefits including medical, dental, vision, gender affirming care, and fertility care
Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
Flexible Spending Accounts
Employee Assistance Program
401k program with partial match
Tuition Reimbursement Program

Fulltime

Demand Generation Project Lead

We are looking for a Demand Generation Lead who will own and scale full-funnel d...

Location

United States , Tenafly

Salary:

Not provided

42DM

Expiration Date

Until further notice

Requirements

5+ years of experience in B2B demand generation or performance marketing
Experience working with B2B tech clients (agency experience preferred)
Strong understanding of full-funnel marketing and pipeline-driven KPIs
Proven experience owning end-to-end programs, including conversion paths, lifecycle nurture, and CRM measurement (not only paid execution)
Experience in launching webinar-led pipeline acceleration programs
Hands-on experience with paid media platforms (LinkedIn Ads, Google Ads)
Strong CRM analytics skills in HubSpot and or Salesforce (funnels, segmentation, cohort views, campaign reporting basics)
Ability to connect program performance to SQL and pipeline outcomes (sourced and influenced)
Experience with landing page and funnel CRO (briefing, testing, and iteration mindset)
Strong analytical mindset and comfort working with imperfect data

Job Responsibility

Develop and execute multi-channel demand generation programs aligned with client revenue goals
Audit CRM and pipeline data to validate the real ICP (conversion rates, win rate, ACV, sales cycle, stage conversion by segment)
Define TAL criteria where applicable: account selection logic, tiering, exclusions, refresh cadence, and activation lists
Define program hypotheses: which segment, which pain, which offer, and what success looks like in pipeline terms
Build structured program roadmaps across paid, ABM, outbound alignment, content, and lifecycle channels
Define and test offers by segment (webinars, assessments, demos, reports, ROI tools) and map them to funnel stage
Identify scalable growth opportunities based on data, performance insights, and customer feedback loops
Translate strategy into a program brief: ICP, offer, channels, funnel steps, assets, SLAs, measurement plan, and forecast
Build end-to-end conversion paths: landing pages, forms, thank you flows, retargeting pools, email nurture, and sales handoff
Activate programs across omnichannel channels, including: Paid media (LinkedIn, Google, Meta, programmatic where relevant), Content syndication and partners, Email marketing and lifecycle flows, Retargeting and reactivation, Landing page campaigns and funnel CRO initiatives

What we offer

Work flexibility — fully remote setup with adaptable hours, and the possibility of hybrid collaboration in part if desired
Paid time off — vacation, sick days, and company-wide holidays (with floating days included)
Professional development — access to HubSpot Academy, internal trainings, individual development plans, and reimbursement for approved external courses (subject to approval)
Company-provided equipment — including computer and key resources

Demand Generation Lead

Profound is on a mission to help companies understand and control their AI prese...

Location

United States , New York City

Salary:

150000.00 - 220000.00 USD / Year

Profound

Expiration Date

Until further notice

Requirements

6 or more years of experience in B2B demand generation, growth marketing, or integrated campaign management, including at least 2 years leading a team
Experienced building demand programs from scratch in high-velocity environments
Comfortable operating in ambiguity and making high-conviction decisions with incomplete information
Experienced implementing and operationalizing AI-native marketing technologies
Think in terms of pipeline and revenue rather than surface-level metrics such as clicks or impressions
Fluent in CAC, LTV, stage conversion rates, and channel ROI
Equally comfortable presenting strategy to executives and optimizing ad copy or landing pages in detail
Clear communicator who can make performance data legible to non-technical stakeholders
Willing to challenge best practices and test assumptions with evidence

Job Responsibility

Plan, execute, and optimize full-funnel demand generation programs across paid media, ABM, email nurture, SEO and SEM, webinars, partner channels, and social
Diagnose which two to three demand channels will drive efficient pipeline growth given our market position and go-to-market motion, build them from scratch, prove ROI, and scale
Own and evolve the marketing technology stack including marketing automation, CRM, ABM platforms, analytics, and paid media tools
Leverage AI-native platforms such as Clay, Qualified, and similar tools for lead enrichment, intent signal processing, content personalization, and campaign optimization
Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization
Partner closely with Sales, RevOps, and Product Marketing to align on ICPs, lead scoring, SLAs, and pipeline handoff processes
Run disciplined A and B tests across creative, audiences, and channels, treating every campaign as a measurable experiment
Document and scale repeatable playbooks across segments, geographies, and buyer personas
Mentor and develop demand generation specialists and marketing operations professionals as the team grows

What we offer

equity
a full range of benefits and perks

Fulltime

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