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Demand Generation Specialist, Account-Based Marketing

United States 65000.00 - 95000.00 USD / Year · Job Posted February 14, 2026
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Job Description

The Demand Generation Specialist, Account-Based Marketing (ABM) role is an engaged program management role perfect for a marketer who has some demand generation experience, but is ready to take their career to the next level. They will help to build and execute on our account-based experience (ABX) strategy, working closely with National and Regional program managers, sales, and customer success. At Lexia, we believe literacy is a fundamental human right — and for over 40 years, we’ve pioneered science of reading-based solutions that help more learners read, write, and speak with confidence. This role will directly bring these solutions to market through launching 1:1 ABX programs designed to engage and influence key decision-makers across our highest value K-12 school districts. This is a unique opportunity for a marketer who thrives in a cross-functional environment and is ready to both build and launch their own marketing programs—utilizing email, advertising, virtual events and webinars, in-person events, direct mail, and more.

Job Responsibility

  • Deeply research your assigned school districts, gathering insights from sales, customer success, internal data sources, and external research
  • Partner with other internal marketing teams to understand account funnel progression, target personas, state messaging nuances, and content available for program usage
  • Participate in the editorial calendar process, surfacing needs for future content
  • Develop unique messaging for programs
  • Complete strategy briefs for programs and lead program kick-off conversations with cross-functional working groups
  • Maintain tight alignment with sales and customer success teams
  • Conceptualize, draft, and build email drip and nurture programs
  • Assist with advertising program development, including copywriting and image sourcing, for paid social and display programs
  • Partner with Events team members to turn program strategy into a reality
  • Act as the primary marketing contact for sales and customer success teams, assisting with custom pitch deck creation, prospecting cadence creation, and lead follow-up templates
  • Partner with Revenue Operations and Data & Analytics to establish KPIs, measure program success, and track account funnel progression over time
  • Use data and insights from Salesforce, Eloqua, Tableau, and ABM technology to track engagement and optimize program effectiveness
  • Complete post-mortem decks to inform stakeholders of the success and learnings of marketing programs

Requirements

  • 3-5 years of B2B marketing experience, ideally focused on demand generation, growth marketing, or ABM
  • Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience required)
  • Familiarity with Salesforce and marketing automation platforms, such as Eloqua
  • Demonstrated experience collaborating and communicating with sales teams
  • Calm under pressure, with the ability to juggle managing programs across a few strategic accounts at the same time
  • Data mindset and experience using data to measure and optimize marketing impact

Nice to have

Bonus points for experience working in or marketing to the K-12 education sector

What we offer

  • Remote First Work Environment
  • Reimbursement to help cover the cost of setting up your home or remote office
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