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We are seeking a proactive, execution-oriented Demand Generation or ABM Coordinator to join our Global Campaigns team. Your mission is to provide tactical support for our high-priority marketing programs, ensuring our campaigns are built, launched, and tracked with precision. While you will specifically support our Account-Based Marketing (ABM) efforts, we are looking for a well-rounded Demand Gen specialist who understands how to move prospects through a funnel. This is a "doing" role—perfect for someone who enjoys the technical side of marketing and wants to see their work directly impact the sales pipeline.
Job Responsibility:
Campaign Deployment: Support the execution of multi-channel campaigns (email, paid social, webinars, and direct mail) targeting specific high-value accounts
MarTech Orchestration: Work within our marketing stack (e.g., HubSpot, Marketo, Salesforce) to build landing pages, set up email sequences, and manage list segmentations
Account-Based Logistics: Coordinate the "swag" and direct mail process—managing vendors, tracking shipments, and alerting Sales when a gift has been delivered
Data Management: Ensure account lists are clean and correctly tagged in the CRM. Help "bridge the gap" between marketing intent data and sales action
Sales Enablement: Package campaign materials (email templates, one-pagers, social snippets) for Sales reps to use in their outreach
Performance Tracking: Assist in pulling data for weekly reports to show how target accounts are engaging with our content
Requirements:
1–2 years of experience in B2B Demand Generation, Marketing Operations, or Digital Marketing
Hands-on Tool Experience: You must be comfortable inside a Marketing Automation platform (Marketo, HubSpot, Pardot) and a CRM (Salesforce)
Process-Driven: You enjoy creating checklists and ensuring no detail is overlooked in a campaign launch
Collaborative Spirit: You can work cross-functionally with Content, Design, and Sales to get things across the finish line
Fast Learner: You don’t need to be an ABM expert on day one, but you are eager to learn the principles of account-based targeting
Nice to have:
Experience with webinars or virtual event platforms (e.g., Zoom, On24)
Basic understanding of paid social platforms (specifically LinkedIn Campaign Manager)
Experience in B2B SaaS or a fast-paced startup environment
What we offer:
medical, vision, dental, and life and disability insurance