Demand Generation Marketing Representative

• Generate a robust pipeline of MQLs (marketing qualified leads) through the utilization of strategic marketing and lead generation initiatives and tools
• Collaborate with marketing and the sales team to optimize the conversion of MQLs to sales pipeline growth through the creation of compelling marketing strategies based on B2B buying behaviors and market trends
• Research and monitor current industry trends, strategies, and technology to provide insight on ways to improve the lead-generation conversion rate
• Identify appropriate Key Performance Indicators (KPIs) and provide weekly reports on KPIs of demand generation efforts and ROI
• analyze data to provide and execute recommendations for improvement
• Identify and assess data sources to maintain high standards of list integrity and strategic targeting to ensure quality leads
• Manage lead lifecycle in Salesforce including lead scoring, routing, and attribution
• leverage marketing automation for nurture sequences and campaign tracking
• Attract, engage and convert online website visitors with relevant content and user-friendly functionality
• Use industry trends and predefined triggers to identify and target key market accounts
• Drive account research and monitor buyer intent signals and trigger-based alerts to identify accounts showing active research behavior
• prioritize outreach accordingly
• Stay current on emerging marketing technologies and AI tools
• identify opportunities to apply new solutions that improve targeting, personalization, and campaign ROI

• Bachelor’s degree or an equivalent level of education and experience in a related field
• Strong ability and awareness to grasp complex, sophisticated solution service sales processes and position effectively to prospects
• Ability and desire to conduct inbound and outbound telephone activities on an everyday basis
• Proficient with Microsoft Office (Word, Excel, PowerPoint)
• Two years of experience in direct sales/inside sales/lead generation/marketing
• Ability to work with others in a team environment
• Excellent verbal/written communication skills

• Two years of experience in direct sales/inside sales/lead generation/marketing
• Ability to work with others in a team environment
• Excellent verbal/written communication skills

Medical, Dental and Vision plans, PTO, a 401k retirement plans with employer matching, tuition reimbursement