Demand Generation Marketing Manager Job at Robert Half (Irvine)

Demand Generation Manager

Atlassians can choose where they work – whether in an office, from home, or a co...

Location

United States , New York;San Francisco;Austin

Salary:

104200.00 - 167400.00 USD / Year

Atlassian

Expiration Date

Until further notice

Requirements

6+ years of experience in demand generation across B2B or PLG
Extensive experience implementing marketing programs and processes
Comprehensive understanding of customer marketing and complex buyer journeys
A passion for metrics
Expertise in email marketing, paid channels, events, and content marketing
Fluent in marketing automation and CRM capabilities is a big plus
Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams
The desire to roll up your sleeves and do the dirty work to get the job done.

Job Responsibility

Develop audience segmentation and craft tailored messaging to improve engagement and conversion rates
Partner with product marketers and sales to plan and execute one-off and always-on campaigns across email, web personalization, advertising, and content syndication
Leverage a deep understanding of Atlassian's products and customer journeys to drive migrations from on-premise to Cloud, while identifying cross-sell and upsell opportunities
Expand distribution beyond owned channels (blog, email, in-product, social) by experimenting with new channels, creative approaches, and messaging
Analyze campaign performance, deliver actionable insights, and provide weekly performance updates to marketing and sales leadership
Track and report campaign performance, offering insights into customer journey milestones.

What we offer

health coverage
paid volunteer days
wellness resources

Fulltime

Demand Generation Manager

Atlassian offers a dynamic work environment and the flexibility to work from var...

Location

United States , San Francisco

Salary:

104200.00 - 167400.00 USD / Year

Atlassian

Expiration Date

Until further notice

Requirements

6+ years of experience in demand generation across B2B or PLG
Extensive experience implementing marketing programs and processes
Comprehensive understanding of customer marketing and complex buyer journeys
A passion for metrics
Expertise in email marketing, paid channels, events, and content marketing
Fluent in marketing automation and CRM capabilities is a big plus
Extraordinary program management and communication skills with and a consistent track record of working across sales, marketing and technology teams
The desire to roll up your sleeves and do the dirty work to get the job done

Job Responsibility

Develop audience segmentation and craft tailored messaging to improve engagement and conversion rates
Partner with product marketers and sales to plan and execute one-off and always-on campaigns across email, web personalization, advertising, and content syndication
Leverage a deep understanding of Atlassian's products and customer journeys to drive migrations from on-premise to Cloud, while identifying cross-sell and upsell opportunities
Expand distribution beyond owned channels (blog, email, in-product, social) by experimenting with new channels, creative approaches, and messaging
Analyze campaign performance, deliver actionable insights, and provide weekly performance updates to marketing and sales leadership
Track and report campaign performance, offering insights into customer journey milestones

What we offer

health coverage
paid volunteer days
wellness resources

Fulltime

Demand Generation Marketing Lead

Our client is currently looking for a Demand Generation Marketing Lead based in ...

Location

United States , Atlanta

Salary:

Not provided

Robert Half

Expiration Date

Until further notice

Requirements

Proven experience in the financial industry
MUST HAVE PEOPLE MANAGEMENT EXPERIENCE
Demonstrated expertise in leading growth marketing initiatives
Proficiency in using Content Management System (CMS)
Experience in utilizing CRM for customer relationship management
Skillful in interpreting Facebook Insights to strategize marketing campaigns
Proficient in using Google AdWords for advertising purposes
Experience in leveraging Google Analytics for website traffic analysis
Proven track record in conducting AB Testing for optimizing marketing strategies
Ability to create and manage effective advertisement campaigns

Job Responsibility

Lead the marketing team and manage its deliverables and timelines to ensure the effective execution of campaigns and product growth initiatives
Oversee demand generation activities to drive experience in leads and support the growth of the sales pipeline
Work closely with the sales team to develop strategies aimed at increasing closing rates and optimizing the sales process
Design and manage high-performing marketing campaigns across various channels to reach target audiences and enhance engagement
Use data and metrics to track and analyze the performance of marketing initiatives, and make data-driven decisions to optimize results
Foster a collaborative and high-performance culture within the marketing team
Act as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives
Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement
Stay updated about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies
Define brand guidelines and standards to maintain a consistent brand image and voice throughout the organization's materials and campaigns

What we offer

medical
vision
dental
life and disability insurance
401(k) plan

Fulltime