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Gong is looking to hire a Demand Generation Marketing Manager to own the prospect lifecycle, pipeline creation, acceleration, and end-to-end campaigns. In this role, you’ll be responsible for building and optimizing full-funnel lifecycle programs that drive MQLs, source pipeline, and accelerate opportunities. You’ll lead nurture development and execution, campaign strategy, and experimentation efforts, working closely with Sales Leadership to maximize impact and pipeline.
Job Responsibility:
Build a full-funnel email nurture program by defining audiences, marketing activities they should see, and when they should see them in their buying journey
Help achieve demand generation goals by creating and executing campaigns that will drive leads, MQLs, and pipeline
Develop, project manage, and execute campaign strategies to generate pipeline and accelerate opportunities
Measure campaign performance and generate data-driven insights to improve future campaign performance
Establish robust, high-velocity experimentation, with emphasis on building personalization programs at scale, and own the experimentation feedback loop by analyzing results and sharing learnings
Partner with Sales and SDR leaders to co-own pipeline targets and run campaigns that deliver results
Turn successful campaign experiments into repeatable programs, increasing team efficiency and impact
Requirements:
6+ years of experience in B2B marketing, with a focus on lifecycle and demand generation in a SaaS environment
Familiarity with marketing and sales technologies, including Marketo, Salesforce, Sendoso, and other relevant tools is a plus
Extremely data-driven with a strong ability to experiment and analyze performance metrics to drive improvements in marketing strategies
Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally
Strong project management skills with the ability to drive multiple projects end-to-end
Curiosity and ability to thrive in a fast-paced, high-growth environment
Bachelor’s degree in Marketing, Business, or related field
What we offer:
We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs
Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle
Mental Health benefits with covered therapy and coaching
401(k) program to help you invest in your future
Education & learning stipend for personal growth and development
Flexible vacation time to promote a healthy work-life blend
Paid parental leave to support you and your family
Company-wide recharge days each quarter
Work from home stipend to help you succeed in a remote environment