Demand Generation Marketing Manager, Robert Half

Robert Half

Location:
United States, Holmdel

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are in search of a proficient Demand Generation Marketing Manager to become a part of our team within the construction/contractor industry. This role is based in Holmdel, New Jersey, United States. The chosen candidate will be tasked with the management of our content system, refining our CRM strategy, and utilizing tools such as Facebook Insights, Google AdWords, and Google Analytics to drive brand awareness and demand generation. This role offers an exciting opportunity for a detail-oriented individual to contribute to our organization's success.

Job Responsibility:

Apply your expertise in Google AdWords and Google Analytics to drive the development and execution of our digital marketing strategy
Utilize Facebook Insights to gain a deeper understanding of our target audience and tailor marketing campaigns accordingly
Manage our Content Management System (CMS) to ensure consistent and effective content delivery across all channels
Refine our CRM strategy to enhance customer relationship management and drive customer retention
Conduct AB Testing on various marketing strategies to determine the most effective approach for demand generation
Oversee the creation and placement of advertisements to increase brand visibility and demand
Utilize analytics tools to monitor and report on the performance of our marketing campaigns
Manage blogging activities to drive brand awareness and generate demand
Ensure all marketing activities align with the goal of enhancing brand awareness

Requirements:

Proven experience in the Construction/Contractor industry
Proficient in Content Management System (CMS)
Familiarity with Customer Relationship Management (CRM) software
Knowledgeable in Facebook Insights for targeted marketing strategies
Experience with Google AdWords for effective online advertising
Proficiency in Google Analytics for monitoring and evaluating web traffic
Demonstrated experience in AB Testing for optimizing marketing campaigns
Proven experience in creating and managing Advertisements
Strong skills in Analytics for data-driven decision making
Blogging experience for content creation and brand promotion
Demonstrated ability to increase Brand Awareness through strategic marketing efforts

What we offer:

Access to top jobs
competitive compensation
free online training
medical insurance
vision insurance
dental insurance
life and disability insurance
401(k) plan

Additional Information:

Job Posted:
May 02, 2025

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Demand Generation Marketing Manager