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Demand Generation Marketing Manager

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Holmdel

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We are in search of a proficient Demand Generation Marketing Manager to become a part of our team within the construction/contractor industry. This role is based in Holmdel, New Jersey, United States. The chosen candidate will be tasked with the management of our content system, refining our CRM strategy, and utilizing tools such as Facebook Insights, Google AdWords, and Google Analytics to drive brand awareness and demand generation. This role offers an exciting opportunity for a detail-oriented individual to contribute to our organization's success.

Job Responsibility:

  • Apply your expertise in Google AdWords and Google Analytics to drive the development and execution of our digital marketing strategy
  • Utilize Facebook Insights to gain a deeper understanding of our target audience and tailor marketing campaigns accordingly
  • Manage our Content Management System (CMS) to ensure consistent and effective content delivery across all channels
  • Refine our CRM strategy to enhance customer relationship management and drive customer retention
  • Conduct AB Testing on various marketing strategies to determine the most effective approach for demand generation
  • Oversee the creation and placement of advertisements to increase brand visibility and demand
  • Utilize analytics tools to monitor and report on the performance of our marketing campaigns
  • Manage blogging activities to drive brand awareness and generate demand
  • Ensure all marketing activities align with the goal of enhancing brand awareness

Requirements:

  • Proven experience in the Construction/Contractor industry
  • Proficient in Content Management System (CMS)
  • Familiarity with Customer Relationship Management (CRM) software
  • Knowledgeable in Facebook Insights for targeted marketing strategies
  • Experience with Google AdWords for effective online advertising
  • Proficiency in Google Analytics for monitoring and evaluating web traffic
  • Demonstrated experience in AB Testing for optimizing marketing campaigns
  • Proven experience in creating and managing Advertisements
  • Strong skills in Analytics for data-driven decision making
  • Blogging experience for content creation and brand promotion
  • Demonstrated ability to increase Brand Awareness through strategic marketing efforts
What we offer:
  • Access to top jobs
  • competitive compensation
  • free online training
  • medical insurance
  • vision insurance
  • dental insurance
  • life and disability insurance
  • 401(k) plan

Additional Information:

Job Posted:
May 02, 2025

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