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Allied Universal® Logo Allied Universal® · -

Demand Generation Marketing Manager

United States, Irvine 90000.00 - 105000.00 USD / Year · Job Posted December 17, 2025
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Job Description

The Demand Generation Manager is a key member of the marketing team, responsible for developing and executing integrated marketing strategies that improve lead generation for new business, brand building, customer retention and cross-selling. This role is pivotal in driving operational efficiency through hands-on execution of marketing initiatives, implementing customer engagement strategies that deliver measurable results, maximizing marketing’s contribution to revenue through tactical full-funnel campaign delivery.

Job Responsibility

  • Ideate, develop, and manage demand generation marketing programs from campaign planning and audience segmentation to execution, measurement, and optimization
  • Execute multi-touch, multi-channel marketing campaigns and conduct post-program analysis to review results against objectives, including lead volume, conversion rates, pipeline velocity, and ROI
  • Manage content development and partner with subject-matter experts on targeted messaging that resonates with various audiences
  • Create compelling content including eBooks, white papers, website content, emails, blog posts, newsletters, webinars, sales collateral, PowerPoint sales presentations and advertisements
  • Execute digital and account-based marketing strategies with data-driven testing to optimize messaging, creative assets, and landing pages
  • Collaborate with cross-functional teams, including creative, web, and sales enablement, to ensure cohesive marketing efforts
  • Drive and strengthen the SDR process by developing playbooks and enablement materials to convert marketing leads into pipeline opportunities
  • Streamline lead handoffs and lead follow up processes between marketing and sales to increase funnel conversion rates

Requirements

  • Bachelor’s degree in marketing, Business, or related field of study
  • Minimum of five (5) years of marketing experience
  • Minimum of two (2) years of corporate marketing department experience in a demand generation role
  • Experience developing and/or managing brand building, thought leadership and lead generation content for a wide range of media channels: Website, email, events & sponsorships, PR/Publicity, trade shows, social media, collateral, advertising (digital and offline), direct mail, webinars, video, white papers, etc.
  • Recent use (in the last two years) of an account-based marketing (ABM) solution equivalent to Terminus, Demandbase, 6Sense, Marketo, HubSpot, Pardot, or active campaign
  • Experience with reporting – Salesforce, GA4, understanding of attribution models
  • Experience working with and leading SDR teams and inbound/outbound marketing tactics
  • Strong writing skills with attention to detail and solid proofreading abilities
  • Strong expertise in demand generation strategies, website content layout, and data analysis
  • Driven and self-motivated with the ability to effectively manage multiple projects and meet deadlines
  • Strong interpersonal skills and poise
  • ability to work well with executives, team members, and customers
  • Ability to assemble a creative brief, prioritize tasks, and manage projects through to completion
  • Strong proficiency in communication (written and oral), well organized, able to multi-task
  • Ability to adapt to new situations, processes, and directions
  • Proficient computer skills (Microsoft Office suite)

Nice to have

  • B2B Marketing experience
  • Design and build experience of website content strategy, HTML knowledge
  • Familiarity with marketing automation tools (like Marketo), CRM tools (like Salesforce), and project management tools (like Wrike)
  • Familiarity with design tools (like Adobe Creative Suite and Figma) and web tools (like WordPress and Drupal)

What we offer

  • Medical, dental, vision, basic life, AD&D, retirement plan and disability insurance
  • Eight paid holidays annually, five sick days, and four personal days
  • Vacation time offered at an accrual rate of 3.08 hours biweekly
  • 10% annual bonus eligibility
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