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hireful are a growing recruitment software company who need an experienced B2B marketing executive who enjoys building systems not just running campaigns. Our small marketing team (3 employees) have helped us develop a great reputation and a steady supply of leads by running weekly webinars and producing free tools and other content to engage prospects. You will own the systems that generate and nurture leads. This is a hands on role for someone who enjoys combining marketing creativity with automation, data and experimentation.
Job Responsibility:
Plan and run outreach campaigns using LinkedIn and email, including messaging, sequences and targeting
Build and manage target prospect lists and segmentation to support campaign targeting
Create and optimise landing pages and campaign journeys that convert interest into qualified leads
Implement and maintain marketing automation workflows for lead capture, nurture and qualification
Manage CRM segmentation, lifecycle stages and lead scoring to support effective pipeline management
Use AI tools and automation to improve campaign creation, personalisation and operational efficiency
Continuously test and refine messaging, timing and targeting to improve response and conversion rates
Monitor and report on campaign performance and pipeline contribution, identifying opportunities for optimisation
Requirements:
Experienced in B2B SaaS marketing, growth marketing or demand generation
Strong knowledge of HubSpot and excellent reporting/data analysis skills
Experienced running multi-step campaigns across email and LinkedIn
Skilled with automation tools such as Zapier, Make.com, Hubspot workflows, Claude Cowork or similar
Excellent writing and copy editing skills
Strong interest in AI, agents and automation
What we offer:
31 days holiday, including bank holidays
A relaxed culture where you are expected to plan your own day, take breaks when you need them and enjoy your work