Demand Generation Marketer Jobs

AppTweak

Location:
Belgium, Brussels

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

As a Demand Generation Marketer, you will be responsible for designing, executing, and optimizing campaigns that generate high-quality pipeline for the sales organization, as well as drive targeted Brand Awareness within the mobile marketing ecosystem. You’ll play a crucial role in AppTweak’s GTM strategy by generating demand and turning awareness into action - owning paid social channels, remarketing, and account-based marketing (ABM) initiatives. This is a high-impact role within the Growth team, working closely with Marketing, Design, RevOps, and Sales Development to achieve pipeline and revenue targets.

Job Responsibility:

Build and execute multi-channel demandgen campaigns across LinkedIn, Youtube, Meta, and Email. As well as experiment with new channels to drive awareness, trials, and Sales Qualified Opportunities
Manage our ABM strategy & execution, partnering with regional Sales teams to ensure our campaigns are up-to-date, aligned with target account lists, outbound strategies and seasonal trends
Manage Brand Awareness campaigns across paid social, partnering with Marketing on asset creation, planning budget & channel execution and reporting back on performance
Partner with Design, Website and Product Marketing to create compelling creatives, messaging, and landing pages that are tailored to AppTweak’s ICPs and aligned with the buyer journey
Monitor campaign performance, A/B test messaging & creatives, and continuously improve our campaigns towards pipeline velocity metrics or engaged awareness
Collaborate with RevOps to track pipeline attribution by campaign and improve our lead scoring models
Translate data into actionable insights and recommendations for growth experiments
Own regular reporting on campaign performance, budget pacing, and lead quality
Partner with the Sales Development Team (BDRs) to ensure marketing-sourced leads are followed up effectively and nurtured into opportunities
Support both event & webinar marketing with digital amplification — from pre-event targeting to post-event lead nurturing
Align with VP Growth and CMO on quarterly pipeline creation goals
Leverage LLM’s and AI workflows to optimize performance in your ABM and Awareness campaigns
Pilot new experiments across paid channels (e.g., Reddit Ads, TikTok, or AI-driven targeting)
Contribute to AppTweak’s Growth Experiments backlog, testing new acquisition levers and automation workflows

Requirements:

3+ years of experience in B2B SaaS Demand Generation, ideally in a data-driven or marketing tech company
Proven track record of managing performing ABM programs
Proven track record of effectively managing campaigns across paid social channels: LinkedIn, Meta, Youtube or programmatic
Familiar with CRM (preferably Hubspot or Salesforce) and Marketing Analytics Tools (eg. GA4, Supermetrics, Funnel)
Excellent analytical mindset: able to interpret data and transform insights into performance improvements
Strong communication and collaboration skills, comfortable working cross-functionally with marketing, sales and operations

Nice to have:

A big plus for prior experience within and understanding of the App Marketing Ecosystem
Familiarity with AI-driven marketing tools (e.g., N8N, Figma AI, etc.)
Prior experience managing video creation projects
Familiarity with Webbuilders like Elementor

What we offer:

Grow your career with one of Belgium’s top tech scale-ups
Competitive and optimized salary package
12 RTT days per year, on top of regular holidays
Flexibility in your work, with opportunities to learn and express your creativity
A diverse team within a flat hierarchy: altogether we speak more than 15 languages
Connect with colleagues during quarterly team-building events and a yearly company-wide retreat
Make a difference with one volunteer day every quarter to give back to the community

Additional Information:

Job Posted:
December 06, 2025

Work Type:

Remote work

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Demand Generation Marketer